Oct 12, 2020 | Uncategorized
Miracles, magic and ghosts are words that we cannot rely on in the age of science. If something similar happens in front of our eyes, then we begin to understand the science behind it. Or they say that it should be investigated … only then can we reach a conclusion and trust it. But there are some stories in the world, beyond which science has also accepted defeat.
Yonaguni ruins
In 1986, divers found a cliff ladder near Yonaguni Island in Japan. These submerged structures are in large clusters and have a height of up to 5 storeys. The artifacts found there prove the existence of humans in those places. If we believe that these structures are man-made, they belong to prehistoric civilizations.
Andrew Carlson
The man described himself as coming from 2256, in 2003, the FBI arrested a man accused of a stock exchange scam, making 126 very high-risk deals in the stock market and making $ 350 million, though only $ 800 for him . Had invested When caught, he told the police that he had received this information from the future. Someone paid $ 1 million for it and Andrew Carlson disappeared forever.
Dancing plague
An illness in which people started dancing but stopped while dying. It was July 1518, Strasbourg, France when Mrs. Trophia started dancing and did not stop again. A week later, 34 more people started dancing with her. After a month, hundreds of dancers arrived. He danced non-stop. The result was that 400 people died of exhaustion, heart attack or stroke. Science also has no answer to this incident.
Bimini road
During the 1930s, the American psychologist Edgar Cass made a claim, according to which, in 1968 or 1969, the ruins of the lost city of ‘Atlantis’ would be found in Bimini.
In September 1968 near the Paradise Point in North Bimini, 700 meters long, neatly carved limestone blocks were found in the sea. This series of blocks is now called ‘Bimini Road’. While some believe that these famous civilizations are remnants of ‘Atlantis’, some believe that it is the result of seeped deepening.
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Oct 10, 2020 | Uncategorized
Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media.
On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of them forget it soon as it is just an ad. On the other hand, you can send a press release to many newspapers, portals, magazines, radio, blogs, TV stations. Target audiences won’t deny a useful story. They share it with others too if they find it worthy.
You can’t create a buzz with advertising but with PR all you want is to create a buzz. Many Advertisements fail to convince the audience. But the audience never questions a journalist. They appreciate his little words and finds it more worthy and convincing than a full-page advertisement. They often search for a journalist’s reviews about a product or service before buying it. In other words, advertising has less credibility than the news gained by the practice of PR. As the audience knows that advertisements are bought by someone to sell his products and services.
Many businesses have a misconception about advertising and PR. They believe both terms are the same. They feel advertising is not necessary if they resort to PR or vice versa. However, one needs to understand that PR and advertising have a completely different role for one’s business and should know to utilize the best of both worlds.
Oct 9, 2020 | Uncategorized
These days, we do most of the brand campaigns and initiatives through online media and social media. Monitoring experts have to use tools to track keywords on social media, blogs, news portals, etc. Brand monitoring is also used to find and identify influencers, analyze your competitors, and develop developments in the industry. It allows your brand to monetize on press opportunities and help you gain public insights and needs. In today’s day and age, brands try to engage with more bloggers/influencers via partnerships and sponsorships to discuss the brand and its products/services. Brands also share relevant keywords with the influencers, so they speak about your brand or relevant topics surrounding your brand. They can help you find your competitors and their ongoing initiatives.
Talking about Brand monitoring, Mr.Atul Malikram, the founder of PR24x7.com, says that brand monitoring allows you to track what the public is saying on the internet about a brand or company in all forms of media, including blogs, twitter, ‘complaint’ sites, forums, video sharing platforms like YouTube, and social platforms like Facebook and LinkedIn. It also involves monitoring trending hashtags relevant to your brand. So, if you are looking for trending debates or discussions, monitoring the hashtag streams can take you there. It is best to monitor all the different media as widely as possible to keep a close eye on the media intelligence circulating about your brand and competitors.
The onslaught of this pandemic reminds us of the phrase, ‘survival of the fittest’, from the evolutionary theory of Charles Darwin. With the economy shattered, the companies are fighting for their survival. In this stiff competition, media monitoring can be an influential tool for companies to stay in the market.
Oct 3, 2020 | Uncategorized
Due to the corona pandemic, the conditions of the cemeteries and the graveyards are worsening day by day. Therefore, the country’s emerging online news cum views platform, Troopel.com has taken an initiative to change and improve the dire situation of the cemeteries. The channel is continuously running online polls, which is getting a lot of support from the public. In the past few months, we have heard many cases where a lot of negligence has been done by the officials towards the corpses. Somewhere a 15-day-old corpse has been given to the family, while in many cases; the funeral was done without informing the family.
The figures recorded in the administration and the cemeteries also vary from each other. More than 200 cremations have been performed in Indore in the past 20 days, but the administration has a record of only 100 people. Large amounts are paid for the corpses of corona-infected patients to be transported to the cemeteries. Ambulance drivers responsible for carrying the dead body are demanding 8 to 10 thousand rupees for transporting the corpse to the crematorium and performing the last rites. Furthermore, ambulances are transporting five to six bodies all at once. Highlighting these conditions, the channel’s co-founder Atul Malikram says that, “due to Corona, the condition of all the cemeteries of the country is getting worse day by day. They are not being taken care of by the administration and the general public. It is very disheartening to see that people are making a business of this epidemic. Thus, the channel is continuously working to raise awareness about the subject.”
Troopel.com focuses primarily on politics and social issues. The channel is committed to bringing the truth of the news to its viewers. Apart from making the administration aware of the deteriorating conditions of the crematoriums and cemeteries, Troopel.com is also working for other social issues like keeping the sanctity of religious places, equal rights for the nomadic society, etc.
Oct 1, 2020 | Uncategorized
In today’s era, politics and its dignity have taken a back seat and are lagging its basic ethics and values. From speeches at personal level to politicians they just do not get tired of sparring at each other. The aura and ethics established by our former Prime Minister Pt. Jawaharlal Nehru and Atal Bihari Vajpayee ji are eroding from the temple to that of a democracy. This attitude and behavior had directly or indirectly impacted the code of conduct of today’s generation. If the youth of today are influenced by any politician, then they intend to become blind devotees and in turn they do not analyze any work done by an established and successful leader. On the contrary, a few of this young desired talent just indulge themselves in protests without realizing the real reason, agenda or contradiction.
Today’s youth have no analytical knowledge of politics which is extremely crucial, people involved in politics have to necessarily know the rights and wrong to identically make a difference or sense of impression in running the country’s economy, Generally, it is unusual to find such a political expert in today’s era, however not impossible, it is very important to have a person who is concerned with the affairs of the country as well as the regional people, in order to teach the youth and the nuances of politics.
Mr. Atul Malikram, is one amongst many who not only has an intense understanding of National politics but who also understands regional and ground level politics is a proud founder of India’s one of the largest PR agencies PR24x7, he not only has knowledge of public relations for the past 21 years, but also has a very strong in regional network of people helming from different region, cultures and languages. While being in the business of Public Relations for so many years, he has analyzed and understood the pulse of the market and common citizens as well. He very well understands the expectations of a common man from their political leaders.
With the vision of wisdom in politics and his astonishing experience Mr Atul Malikram is pioneering in the field of Public Relations because of his personal understanding of this field and profession. Explaining his political experience an instance of how he always anticipated Jyotiraditya Scindia’s exit from Congress or any other political activity in the region, Mr Atul Malikram has always analyzed and put forward his opinions. There is no need to explain what effect a public relations expert has on politics. When PM Modi contested the 2014 election, his strategist was public relations expert Prashant Kishore. After that Prashant Kishore also played the role of a chief strategist in Bihar.
The thing to note is that PR24x7 is not only a big name in North India, but is also known for its network grip across the length and breadth of the country. From politics to history or even individual politicians can consult Mr. Atul Malikram for any issues or concerns or basic guidance. He has always opened his wings to welcome youth and guide them over multi-facet aspects of politics and its implications.
