Another successful chapter of the Livaeco GlobalSpa Fit & Fab Awards 2021 took place on 2nd December in Mumbai. Brought together by Parineeta Sethi, the Chief Editor and Publisher GlobalSpa, the resounding night celebrated the festival of wellness in its all glory!
The award show honoured various health icons, raising the bar in the fitness world and creating a stir in their area of expertise. The wellness entrepreneur, Shilpa Shetty, won the GlobalSpa Fit & Fab Fitness and Wellness Icon of the Decade. Meanwhile, the leading star Tamannaah bagged the GlobalSpa Fit & Fab PAN-India Entertainer.
The show also honoured the legendary actress Raveena Tandon with GlobalSpa Fit & Fab Iconic Diva Award and star tennis player Mahesh Bhupathi and Lara Dutta with GlobalSpa Fit & Fab Power Couple title. Besides them, Mouni Roy, Manushi Chhillar, Aayush Sharma, Aahana Kumra, Hina Khan, Arjun Kanugo, Amyra Dastur, and Krishika Lulla – to name a few – received awards.
Meanwhile, the founder of Sarva Yoga Studios – Sarvesh Shashi, social media influencer – Saachi Bhasin Daga, Environmentalist & Fashion Mentor – Amy Billimoria and entrepreneur Suren Joshi, among others, were also honoured. The star-studded event was graced by many leading personalities across fields.
While speaking about the gala event, Parineeta Sethi said, “I am so proud to have successfully marked the fourth chapter of the GlobalSpa Fit & Fab Awards. The wellness show is an extension of our motto of promoting a healthy lifestyle among people and celebrating the icons who are doing it all with excellence. I congratulate all the winners and wish them the best of luck for the future.”
The celebrated actor-host Sophie Choudry hosted the event, who looked a pure vision to behold in her golden dress. The co-host for the evening was the leading comedian-actor Nitinn R Miranni. This year’s GlobalSpa Fit & Fab Awards also showcased the sustainable line of clothing, Liveaeco by Gabriella Demetriades.
Meanwhile, GlobalSpa will also organize a Wellfest as a part of the overall festival. It will feature insightful panel discussions on various lifestyle and health subjects.
We are in the 21st century but India’s luxury home decor segment is still in its infancy with an immense potential that is still untapped. With the dramatic rise in the number of high-net-worth individuals, the desire for ostentatious displays of wealth and social status is also increasing.
According to the Hurun India Wealth Report 2020, there are 412,000 affluent households in India with a net worth of at least Rs. 7 crore. India is home to over 200 billionaires and there are over 3000 individuals with a net worth of over Rs 1000 crores. With India firmly in the growth trajectory, these numbers are only expected to increase with time.
The profile of the Indian luxury consumer has undergone a change in recent times. It has transformed from a traditionally older elite class to a younger aspirational class with an entrepreneurial spirit. It is this young and affluent class that is expected to drive Indian consumption behaviour over the next decade.
Apart from eCommerce giants like Amazon and Pepperfry, there are not many online stores that sell luxury home decor items. Here is the niche area where The Auri Collective stepped in to make a difference in 2019.
The Auri Collective was started with the exclusive purpose of providing customers with a sophisticated online store where they would find a treasure trove of luxury home decor. Auri lovingly curates every piece from different countries and brings together cross-cultural luxury home accessories, limited-edition artefacts and fabulous gift items that emulate style, glamour and pure elegance. Their collection fuses classic and modern styles and rewrites the home decor script. Every design is interesting and unique and gives you the opportunity to turn your home into something special.
Founded by Avisha Gopalakrishna and Latha Olavatth in 2019, the brand focuses on a customer-centric approach unlike the marketplace model followed by the bigger players like Pepperfry and Amazon. They have a personalized interaction with each customer via WhatsApp or Zoom where they understand the customer’s needs and give them a bespoke interior design consultation. They play an active role in helping the customer make the best selection. The piece is then lovingly packed in premium gift packing and delivered to the customer safely with a handwritten thank you note. They stay in touch with customers long after the sale is made.
The duo focus on sourcing the best pieces from across the world and making them accessible to India’s affluent class. The home decor market in India is worth $32billion and The Auri Collective is aiming for its share of the pie. What separates Auri from the other online retailers is the personal touch they offer to each sale. They make a genuine attempt to understand the needs of the customer and focus on how their products can enhance the customer’s living space. This creates long-lasting relationships with customers and that will stand Auri in good stead in the years to come. Auri operates out of a single office in Bengaluru with a team of ten but is poised to make a name for itself in the exclusive segment that it chooses to serve with class and elegance.
Instagram today launched a new ad film in Kannada, to appeal to young people in Karnataka to express and explore their personal stories on the platform. The film is a part of its new ‘We Are In the Making’ consumer marketing campaign and will be visible on TV starting this week.
‘We Are In The Making’ showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. The campaign is rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored, no matter how work-in-progress it may be.
Avinash Pant, Director – Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together and celebrates the multi-dimensional generation. We hope the campaign encourages young people in Karnataka to express and shape themselves on Instagram.”
The campaign is also inspired by the rise in the culture of broadcasting, that’s visible with new creators who’ve come to the limelight in the past year, because of their use of Reels. This includes creators from the South of India, like Nirmal Pillai (@mahlyf_mahrulez), Satshyaa (@satshyaa/), Abhishek Kumar (@theabhishekkumar) and Devil Kunju (@thatdevilkunju).
The campaign will also manifest itself with a physical experience in Bengaluru, that will serve as a center of interactivity and engagement, to spur young people in the city to express and explore their personal stories, on the platform.
To see the updates from the campaign from Karnataka and from across India, follow #InTheMaking and #MakeTheReelYou.
An arty evening took place as Dr. Jaspal Singh Kalra announced the opening of Art exhibition “Paradigm of Oneness” an impressive art exhibition at Visual Art Gallery. The Exhibition is an attempt to imagine Baba Nanak in the content of his immortal Shabads.
Artist Dr. Jaspal Singh Kalra who has been credited for engendering new approaches in co-design within craft and education of artisans said “The art series, Paradigm of Oneness is the Artist’s internal dialogue, a journey of art as a personal expression. His art is not about deciphering or finding reasons but simplifying the complexities. The intangible and invisible spirit becomes a manifestation in this series through the verses that become symbolic with the beauty of Nature.
This personal expression of setting text in artworks has been part of Dr Kalra’s style for more than a decade. When his mother left for her eternal journey, it transformed into interpretation. The artworks have metaphors and signs that not only take forms, but also attempt to express the essence through the iconography.” Adds Dr. Kalra.
The exhibition which ends on 28th November 2021 saw personalities from different walks of life present during the event. Some of the names are Fashion Designer Abraham Thakore, Artist Arpana Caur, Author and Art Curator Alka Pande, Designer & Craft Activist Laila Tyabji, Actor Sachin Khurana, Singer Sonam Kalra, Leher sethi, Ravinder Takkar- CEO Voda phone
