With a new campaign, Instagram highlights the power of self-exploration for young people in Karnataka

Instagram today launched a new ad film in Kannada, to appeal to young people in Karnataka to express and explore their personal stories on the platform. The film is a part of its new ‘We Are In the Making’ consumer marketing campaign and will be visible on TV starting this week.

‘We Are In The Making’ showcases the way people can explore who they can be with Instagram. It is based on the insight that young people want to express themselves and be a part of a community, but look for constant nudges of encouragement from those around them. The campaign is rooted in the fact that for young people, identity isn’t defined, it’s something that’s constantly explored, no matter how work-in-progress it may be.

Avinash Pant, Director – Marketing, Facebook India, gives more context, “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national  popularity in the process.  The new campaign from Instagram brings these local insights together and celebrates the multi-dimensional generation. We hope the campaign encourages young people in Karnataka to express and shape themselves on Instagram.”

The campaign is also inspired by the rise in the culture of broadcasting, that’s visible with new creators who’ve come to the limelight in the past year, because of their use of Reels. This includes creators from the South of India, like Nirmal Pillai (@mahlyf_mahrulez), Satshyaa (@satshyaa/), Abhishek Kumar (@theabhishekkumar) and Devil Kunju (@thatdevilkunju).

The campaign will also manifest itself with a physical experience in Bengaluru, that will serve as a center of interactivity and engagement, to spur young people in the city to express and explore their personal stories, on the platform.

To see the updates from the campaign from Karnataka and from across India, follow #InTheMaking and #MakeTheReelYou.

Art Exhibition Paradigm of Oneness by Artist Dr. Jaspal Singh Kalra at Visual Arts Gallery, India Habitat Centre.

An arty evening took place as Dr. Jaspal Singh Kalra announced the opening of Art exhibition “Paradigm of Oneness” an impressive art exhibition at Visual Art Gallery. The Exhibition is an attempt to imagine Baba Nanak in the content of his immortal Shabads.
Artist Dr. Jaspal Singh Kalra who has been credited for engendering new approaches in co-design within craft and education of artisans said “The art series, Paradigm of Oneness is the Artist’s internal dialogue, a journey of art as a personal expression. His art is not about deciphering or finding reasons but simplifying the complexities. The intangible and invisible spirit becomes a manifestation in this series through the verses that become symbolic with the beauty of Nature. 
This personal expression of setting text in artworks has been part of Dr Kalra’s style for more than a decade. When his mother left for her eternal journey, it transformed into interpretation. The artworks have metaphors and signs that not only take forms, but also attempt to express the essence through the iconography.” Adds Dr. Kalra.
The exhibition which ends on 28th November 2021 saw personalities from different walks of life present during the event. Some of the names are Fashion Designer Abraham Thakore, Artist Arpana Caur, Author and Art Curator Alka Pande, Designer & Craft Activist Laila Tyabji, Actor Sachin Khurana, Singer Sonam Kalra, Leher sethi, Ravinder Takkar- CEO Voda phone