As per the National Policy for Skill Development and Entrepreneurship, 2015 India has a target to train 402.87 million by 2022. This includes 104.62 million new entrants to existing workforce in the country who need to be skilled to meet industry requirement. In addition 298.25 million of existing workforce need to be reskilled/upskilled.
The Ministry has been implementing PradhanMantriKaushalVikasYojana (PMKVY), Jan ShikshanSansthan(JSS) Scheme and National Apprenticeship Promotion Scheme (NAPS) for providing short term Skill Development training to the youth belonging to all section of the society including tribal community.All of the above Schemes has the mandatory provision of utilization of funds fortribals through Tribal Sub Plan (TSP) component. The details of fund allocation under Tribal Sub Plan in the PMKVY Scheme, JSS scheme and NAPS in FY 2021-22 are given below:
(Rs. In crore)
S.No.
Scheme
Total Budget Estimates, 2021-22
Budget Estimates 2021-22 (ST component)
1.
PMKVY
1438
110.50
2.
JSS
161
12
3.
NAPS
120
9.29
The MSDE through National Skill Development Corporation (NSDC) promotes establishment of model and aspirational skill centres known as PradhanMantriKaushal Kendra (PMKK) for imparting skill training in every district throughout the country including the tribal areas. In addition, the Ministry,under the JSS Scheme, 238 Jan ShikshanSansthans are being functional and75 new JSSs has been sanctioned for the current Financial Year (2021-22). In addition to this, under PMKVY Scheme, Training Centres (TCs) have been set up through NSDC. As on 10.07.2021, 2050 TCs have been operational under PMKVY 2.0. Further, there are 14,604 Industrial Training Institutes which provides long term training to all sections of the society including STs, out of which 1508 are in tribal areas.Capacity of a training centre/ institutes in terms of candidates varies from scheme to scheme and State to State.
The details of the centres set up under PMKVY scheme, JSS scheme and NAPSare given below:
S.No.
Scheme
Implemented through
To be set up by Public/Private/PPP
Financial arrangement
1
PMKVY
NSDC
Set up by private/public organization
Cost of training and certification borne
2
JSS
Jan ShikshanSansthan
Non-Government Organization
Cost of training and certification borne
3
NAPS
Industrial Establishments
Both public and private
Stipends for apprentices
The following additional benefits are given to candidates to tribal candidates under the different skill development of schemes:
S.no.
Scheme
Benefits for tribal candidates
1
JSS
Course fees are waived for the SC, ST, Divyangjan& BPL category beneficiaries
2
CTS
Benefits are extended as per State/UT policy.
The information was given by the Union Minister of Skill Development and Entrepreneurship, ShriDharmendraPradhan in a written reply in the LokSabha today.
In “The Great Debates Series,” the MMA brings the insights of six world-renowned marketing leaders to the masses. The experts share their marketing growth frameworks to help marketers understand how they can grow their brands and businesses. Now the MMA Germany is taking these conversations to the local level in “The Great Marketing Debate Series.”
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In four panels, MMA Germany will summarize the growth frameworks discussed in the series and invite marketing experts from Germany and the surrounding region to share their insights and experiences. Whether they agree, disagree, or have an entirely different framework to offer, we want to hear what our local experts have to say.
In the first webinar, panelists will debate Dr. Peter Fader’s framework. Fader is professor of marketing at the Wharton School at the University of Pennsylvania and a representative of a customer centric approach. Fader believes that marketers must leverage customer lifetime value, arguing marketers generate the best results when they find the customers most likely to buy their product or service — and then finding more of them. Marketers should analyze behavioral data to understand and forecast customer shopping/purchasing activities.
Can you choose valuable customers for profitable outcomes?
Wednesday, May 19, 2021 – 11:00 a.m. to 12:00 p.m. CEST
Panelists:
Christian Eckhardt, CEO & Co-Founder, Customlytics
Dorit Posdorf, Operating Partner Marketing, NuCom Group
Patrick Stal, Chief Digital Officer, N26 – The Mobile Bank
Carlos Yniguez, Chief Digital Officer, Jochen Schweizer mydays Holding GmbH
Peggy Anne Salz, Moderator, Chief Content Officer, MMA Germany
Register for the first free webinar in the series to hear the experts’ take on the customer-centric approach. Learn how they define and live customer centricity in their organizations and specific verticals. Here is just a sample of the insights our panelists will share:
“Lifetime value for me is not a segmentation tool. I think it is a strategy setting and an optimization tool.” — Patrick Stal, Chief Digital Officer, N26 – The Mobile Bank
“I’m always advocating for consumer centricity — and broadening your view [by] looking into the market and not just into your customer base.” — Dorit Posdorf, Operating Partner Marketing, NuCom Group
Creative Matters – how to build brands (July) — In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood.
Reach vs. Targeting: Contradiction or Symbiosis (October) — This panel debates Professor Byron Sharp’s reach-based marketing approach.
Distribution is the key growth driver (November) — Our panel of marketing experts discusses the distribution-focused growth framework of Dr. Dominique “Mike” Hanssens
About the MMA Germany:
Comprising over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
The MMA’s global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA, please visit the website of the MMA Global. The MMA Germany is led by Chair Mark Wächter and Country Director Katja Griesser. For more information about the MMA Germany and their members visit our website, our blog, or follow us on Twitter.
Contact MMA Germany
Katja Griesser
Country Director
MMA Germany
katja.griesser@mmaglobal.com
Mobile: +49 176 61737345
Media Contact:
Peggy Anne Salz
Chief Content Officer
MMA Germany
peggy@mobilegroove.com
Mobile: +49 1722451028
