Rupee Beer Brings India-Inspired Beer Culture to Idaho

PORTLAND, Maine–Rupee Beer, the acclaimed Indian-inspired beer brand name developed particularly with international food in mind, is bringing its distinct method to beer and food pairing to Idaho through a brand-new state launch.

The Idaho launch marks another action in Rupee Beer’s growth throughout the United States, bringing the Portland, Maine-based brand name to25 states across the countryand presenting Idaho customers to a beer portfolio constructed around Indian food, spice, and strong international tastes.

Through its collaboration with Idaho Wine Merchants, Rupee Beer will be offered to dining establishments, sellers, and customers throughout the state, developing brand-new chances to experience the brand name’s signature Basmati Rice Lager & & India Pale Ale together with Indian food and other flavor-forward foods.

A Different Kind of Beer-and-Food Pairing

Rupee Beer was developed around an easy concept: beer must match food, not take on it.

While red wine has actually long been connected with food pairing, Rupee is assisting present a various pairing custom to American customers, one influenced by the longstanding curry-and-pint culture of the United Kingdom, where beer and Indian food have actually shared a natural connection for generations.

Beer Built for Spice & & Global Flavors

At the heart of the Rupee portfolio is itsBasmati Rice Lagera crisp, fragrant lager brewed with basmati rice and created to revitalize the taste buds while enabling complicated food tastes to shine.

The wider portfolio consists of:

• Basmati Rice Lager— Rupee’s flagship beer and the structure of the brand name, produced particularly for coupling with Indian and worldwide food.

• India Pale Ale— An IPA motivated by the historical relationship in between India and British developing culture.

• Mango Wheat Ale— A seasonal offering created to match tropical fruit, heat, and spicy meals.

• Non-Alcoholic Beer— A non-alcoholic choice that brings the Rupee food-pairing approach to customers who select not to consume.

• Darjeeling Hard Tea— An extension of the brand name into ready-to-drink drinks, influenced by India’s deep connection to chai and tea culture.

Rupee Beer was established by globally acknowledged master makerAlan Pugsleya British-born developing leader whose profession covers more than 4 years and more than 100 beer brand names around the globe.

From an Indian Restaurant Family to a National Beer Brand

Rupee Beer was established by brosVan and Sumit Sharmawhose household has more than 50 years of experience in the dining establishment market.

Raised around Indian food and hospitality, the bros invested years residing in London and Australia before going back to their home town of Portland, Maine, throughout the pandemic.

Their experience in dining establishments exposed them to a chance in the American market. As Indian food continued to grow in appeal, the beer choice offered together with it frequently stayed restricted to standard imported lagers– beers that were not always produced with the strength, spice, and intricacy of Indian food in mind.

Rupee was established to alter that.

The outcome is a beer brand name constructed from the viewpoint of individuals who comprehend both sides of the table: the food and the drink.

Considering that its launch in 2020, Rupee Beer has actually progressed from a local principle into a nationally dispersed brand name with a growing existence throughout the United States. The Idaho launch represents another turning point because growth and reinforces Rupee’s reach into brand-new cooking and drink markets.

For Rupee, the objective is larger than merely including another state to its circulation map. It has to do with altering the method American customers think of beer and world food– and showing that the ideal beer can open a completely brand-new measurement of taste when coupled with Indian and worldwide food.