Matching session and kick-off event of 14th Microfilm Production Support Scheme (Music) held (with image)
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Sponsored by the Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau and arranged by the Hong Kong Association of Interactive Marketing, the 14th Microfilm Production Support Scheme (Music) held its matching session and kick-off event today (October 5), promoting cross-sector partnership amongst Hong Kong’s marketing, movie and tv, and music markets.
Speaking at the kick-off event, Assistant Commissioner for Cultural and Creative Industries Miss Yvonne Ip kept in mind that considering that its launch, the plan has actually assisted in cooperation in between more than 340 marketing production business and some 290 groups of vocalists, supplying the regional movie and tv, marketing, and music sectors with an important development platform and hands-on chances. CCIDA will continue to actively promote cross-sector partnership in the regional imaginative markets, with a view to promoting the professionalism, industrialisation and internationalisation of the markets.
This year’s plan includes 2 financing classifications, specifically the “Advertising Production Start-ups” and the “Professional Advertising Production Houses”The chosen innovative groups will get production financing in addition to expert training and mentoring chances to produce initial microfilms. At the kick-off event, 10 start-up marketing production business under the classification of “Advertising Production Start-ups” were coupled with vocalists, while the 5 groups under the classification of “Professional Advertising Production Houses” were formed by directors, scriptwriters, vocalists and marketing production business separately. The microfilms will premiere online in January next year and will be showcased to the market at the Hong Kong International Film and Television Market (FILMART) in March next year.
Released in 2013, the Microfilm Production Support Scheme (Music) is a cross-sector cooperation effort that combines marketing and movie production with music development. It intends to make it possible for regional emerging directors and their innovative groups to work together with regional vocalists in producing initial microfilms, thus promoting the advancement of Hong Kong’s imaginative market community.
For additional information about the 14th Microfilm Production Support Scheme (Music), please see www.hkmfa.hk (Chinese just).