Toyota City, Japan, September 28, 2026 – (JCN Newswire) –The LY 680 went on sale in Japan in 2024, with the real luxury yacht making its world launching in March 2026. Now, around 6 months later on, in September 2026, Lexus is broadening sales of the LY 680 to international markets.
The LY 680 is an advancement of the LY 650, Lexus’ very first high-end private yacht, including a flybridge around 1,400 mm longer and a swimming platform extended by 700 mm, bringing its general length to around 68 feet.
LY 680
360-Degree Mobility Envisioned by Lexus
Movement is not restricted to land. Individuals cross oceans and require to the skies, experiencing something at every phase of the journey. Throughout each of these experiences, Lexus looks for to produce minutes and areas where those who value real credibility can merely be themselves.
At the Japan Mobility Show 2025 last October, Chief Branding Officer Simon Humphries mentioned a future in which Lexus is “not just about creating cars,” extending its vision beyond land to “sea and air. In other words, 360 degrees of mobility.”
Returning 8 years to January 2017, as Toyota was advancing its change from a “car company” into a “mobility company,” Toyota Marine and Lexus revealed the Lexus Sport Yacht Concept.
The Lexus Sport Yacht Concept, revealed in 2017
Around 2 years after the unveiling of the Lexus Sport Yacht Concept, the LY 650 was revealed in 2019, broadening its vision of movement to the sea.
Structure on the Lexus Sport Yacht Concept, the LY 650 embodied Lexus’ style approach in a brand-new form-a 65-foot high-end private yacht.
Akio Toyoda, Chairman of Toyota Motor Corporation (President at the time), commented, “The LY 650 symbolizes Lexus’ efforts to go beyond automobiles as it strives to become a luxury lifestyle brand. I am truly looking forward to seeing the advanced, high-quality LY 650 grace the waters around the world with its beautiful presence. As a mobility company, we will continue to explore new possibilities on the water as well.”
As a leader in providing brand-new movement experiences, the LY 680 embodies Lexus itself as the brand name continues to develop with higher liberty at the heart of high-end, under the style “Discover Escapism.”
Out on the water, devoid of traffic control, blockage, and the eyes of others, the LY 680 produces the supreme personal sanctuary-a remote retreat from the needs of daily life, where those who value credibility can just be themselves.
Go Hayashi, Deputy General Manager of the Marine Business Division, discusses the significance of the LY 680’s international growth: “The LY 680 brings the values Lexus has cultivated to the sea, embodying a new future of mobility that seamlessly connects land, sea, and air. With the vast ocean as its stage, it creates an exceptional private space where family and friends can share precious time together, offering experiences that leave a lasting impression. Through these experiences, we aim to enrich our customers’ lives and broaden the possibilities of the Lexus brand around the world.”
The LY 680 includes an outside that embodies L-finesse, the Lexus style approach, matched by comfy onboard areas crafted with mindful attention to every information.
In regards to efficiency, the LY 680 provides the refined yet deeply appealing travelling experience Lexus pursues, integrating steady handling with remarkable trip convenience and tranquility.
A Dream Team Collaboration with Horizon Group
Lexus is not handling this difficulty alone. Instead of establishing marine movement totally internal, Lexus looked for to bring its vision to life by working together with first-rate partners.
The LY 680 is produced by Horizon Group, among Asia’s leading brand names in the high-end private yacht market, renowned for its customized private yachts, advanced technical proficiency, and production abilities.
Lexus is accountable for the style and production of the general experience, while Horizon Group contributes the workmanship and production know-how it has actually established through years of structure big private yachts.
The LY 680 was born from the mix of these abilities, together with luxury yacht production approaches adjusted from the Toyota Production System (TPS), making use of the strengths of both brand names.
John Lu, CEO of Horizon Group, shares his ideas on the LY 680’s international growth: “We are deeply honored to have been chosen as a partner of Lexus. If asked what Horizon’s core value is, I would say it is not our facilities or assets, but our people. The opportunity to bring our products to customers around the world is a source of pride not only for Horizon, but also for Taiwan, and we are very excited about what lies ahead.”
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Toyota Motor Corporation works to establish and produce ingenious, safe and premium product or services that develop joy by offering movement for all. Our company believe that real accomplishment originates from supporting our consumers, partners, staff members, and the neighborhoods in which we run. Considering that our starting over 80 years back in 1937, we have actually used our Guiding Principles in pursuit of a more secure, greener and more inclusive society. Today, as we change into a movement business establishing linked, automated, shared and energized innovations, we likewise stay real to our Guiding Principles and a number of the United Nations’ Sustainable Development Goals to assist recognize an ever-better world, where everybody is complimentary to move.
SDGs Initiatives: https://global.toyota/en/sustainability/sdgs/
Subject: Press release summary