Fujitsu and Umios carry out joint pilot job for electronic traceability system to envision seafood circulation
Promoting openness in the seafood supply chain to attain sustainable fisheries
Kawasaki and Tokyo, Japan, Mar 24, 2026 – (JCN Newswire) – Fujitsu Limited and Umios Corporation today revealed the effective conclusion of a joint pilot task for an electronic traceability system to trace and envision seafood circulation details. This effort, performed on February 1, 2026, intends to support the countering of unlawful, unreported and uncontrolled (IUU) fishing, which is significantly crucial for protecting sustainable marine resources. The experiment concentrated on bluefin tuna farmed by the Umios Group in Wakayama Prefecture, developing a system for customers to inspect circulation details from the farm to retailers through mobile phone. The task effectively confirmed the system’s efficiency for larger execution in society. Both business intend to start operation of this system by 2027 for some fish types dealt with by the Umios Group.
In the last few years, while need for seafood has actually increased worldwide due to population development and increasing health awareness, natural marine resources are decreasing, and protecting sustainable marine resources has actually ended up being an immediate concern. Countermeasures versus IUU fishing are especially crucial, and nations worldwide are tightening up marine resource management and fishing policies. A typical difficulty for the fisheries market is developing systems to plainly show and show non-involvement with IUU fishing throughout the whole procedure, from procurement to circulation.
The Umios Group has actually placed “Action for preserving biodiversity and ecosystem” as one of its product problems in the sustainability method of its medium-term management strategy, “For the ocean, for life 2027,” and is promoting the facility of an electronic traceability system that can rapidly and dependably show that the seafood it manages is unassociated to IUU fishing.
Summary of the Pilot Project
- Date: February 1, 2026 (Saturday)
- Places: Umios Marine Corporation Kushimoto Office (Wakayama Prefecture, aquaculture farm), Okuwa Co., Ltd. Izumi-Oda Store (Osaka Prefecture, store)
- Target Seafood: Bluefin tuna farmed at Umios Marine Corporation Kushimoto Office
- Information: A pilot job for an electronic traceability system allowing customers who bought the target bluefin tuna at Okuwa Co., Ltd. Izumi-Oda Store to inspect the production history (from farming and landing to processing and sales) utilizing mobile phones, in addition to a customer awareness study.
- System Used: A system established as a model by Fujitsu, which records and pictures the whole production history. It was created using a traceability service from Fujitsu Sustainability Value Accelerator[1] used through Fujitsu’s organization design Uvance, which attends to social difficulties.
- Outcomes: The experiment showed that the system can dependably tape and envision production history details for the target bluefin tuna. In the customer awareness study (35 legitimate reactions), around 91% reacted that they “would consider or refer to it when purchasing,” around 77% stated it “leads to a sense of security and trust,” and around 77% likewise specified that they “would be willing to pay an additional price for products with traceability information.” This shows that electronic traceability can likewise work as included worth for items.
Moving on, both business will take advantage of the insights got from this pilot to broaden the target fish types, boost the system, and extend its application throughout the whole supply chain. This will speed up the social execution of openness in seafood circulation and IUU fishing countermeasures.
Fujitsu will drive development towards both improving business worth based upon trust and guaranteeing the sustainability of natural deposits by recognizing cross-company and cross-industry worth chain traceability through Uvance.
(1) Fujitsu Sustainability Value Accelerator:
A suite of services from Fujitsu that gathers proven traceability information throughout business and markets, improves worth chain openness, and supports total optimization and the development of brand-new company designs.
About Fujitsu
Fujitsu’s function is to make the world more sustainable by constructing rely on society through development. As the digital improvement partner of option for clients around the world, our 113,000 staff members work to fix a few of the best obstacles dealing with humankind. Our variety of services and services make use of 5 crucial innovations: AI, Computing, Networks, Data & & Security, and Converging Technologies, which we combine to provide sustainability improvement. Fujitsu Limited (TSE:6702) reported combined earnings of 3.6 trillion yen (US$ 23 billion) for the ended March 31, 2025 and stays the leading digital services business in Japan by market share. Learn more: global.fujitsu
About Umios Corporation
Umios Corporation is among the biggest fishing and food business on the planet, with a history going back to its starting in Japan in 1880. Assisted by its function “For the ocean, for life,” Umios is devoted to adding to the joy and wellness of all through genuine, safe, and healthy food. Discover more: https://www.umios.com/en/
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