To mark World Elder Abuse Awareness Day (June 15), HelpAge India launched the ‘Understanding Intergenerational Dynamics & Perceptions on Ageing’ report (India Intergenerational Bonds – INBO Report), a first-of-its-kind national study. Following the release, a panel discussion was held at the India International Centre with government, community, academic, and media stakeholders.
The national study was conducted across 10 metro & non-metro cities (Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad, Kanpur, Nagpur, and Madurai) covering both the youth & the elderly, belonging to SEC B and C urban households. It combined both the quantitative element along with qualitative Focus Group Discussions (FGDs) to explore perceptions, interactions, and emotional dynamics between youth and elders in urban India.
“This report offers both a heartening affirmation and a timely wake-up call. While respect for elders and family ties remain deeply cherished in India—with 86% of elders feeling valued—beneath the surface lies a quieter, more concerning disconnect. Many elders still feel emotionally distant, unheard, or excluded from meaningful engagement. Expressions like ‘We are told the plan, not asked’ reflect a perception-practice gap that must be addressed. Are we truly listening to our elders—or simply assuming we are? As India moves forward with its unique demographic advantage—home to the world’s largest youth population and a rapidly growing elder segment—we must build an age-inclusive society that goes beyond the youth or longevity dividend. The real opportunity lies in unlocking the power of ‘intergenerational value.’ Through intentional collaboration across generations—in caregiving, digital literacy, lifelong learning, and volunteering—we can transform ageing from a phase of isolation into one of shared purpose, where generations are bridged not just in proximity, but in vision and co-creation”, says Rohit Prasad, CEO, HelpAge India.
As of 2025, approximately 12% of the Indian population is aged 60 and above, a figure projected to rise to 19% by 2050. At the same time, India also holds the distinction of being home to the world’s largest youth population, with over 365 million individuals aged 15–29 years.
The report revealed that youth primarily associate elders as being “lonely” (56%), “dependent” (48%), but also “wise” (51%) and “respected” (43%), indicating a mix of empathy and admiration, along with the existence of stereotypical views.
“Young adults, especially those aged 18–24, share strong emotional bonds with their grandparents—particularly in multigenerational households. Interestingly, youth living apart often hold more positive perceptions of ageing, showing that distance doesn’t always mean disconnect. Despite lifestyle differences and digital immersion, youth and elders largely agree on the family’s central role in elder care. Youth acknowledge the generation gap but are willing to bridge it—volunteering to talk to lonely elders, assist with errands, and support digital inclusion. They want educational institutions to help them understand ageing and organize intergenerational activities. And while elders may sometimes feel undervalued, they still want to spend more time with youth, feel uplifted after meeting them, and prefer living in family. That’s the complexity to collectively address —by strengthening the positives and consciously addressing the gaps.” says Ms. Anupama Datta, Policy Research & Advocacy, HelpAge India.
Media greatly influences youth perceptions of the elderly, with 80% saying portrayals affect their views—often showing elders as wise and caring, but also dependent or comic.
“HelpAge is advancing an intergenerational approach through its #GenerationsTogether initiative—connecting youth and seniors via digital empowerment, volunteering, and shared learning. Recognizing media’s influence on youth perceptions of ageing, we will collaborate with media, industry, and stakeholders to promote age-positive narratives.”says Prateep Chakraborty, COO, HelpAge India.
Key highlights of the report:
- In non-metro cities, youth and elders report stronger traditional values and intergenerational bonds, but also greater fears about aging and wider perceived generation gaps.
- In terms of proximity to elders, a notable difference in score, is seen between metro city youth (62.52) and those in non-metro cities (65.18), with the latter showing stronger expressions of respect, possibly due to more traditional or community-oriented value systems.
- The overall ‘Value and Respect’ score among youth is 63.59 (out of 100), reflecting a broadly positive outlook on older adults and their societal role. Youth in non-metros score higher (65.18) than metro counterparts (62.52), indicating deeper respect, likely linked to community-oriented values.
- Youth mostly interact with grandparents (49%) and parents (45%), while elders connect primarily with sons (50%) and grandsons (40%), underscoring the family’s central role.
- Although 88% of intergenerational communication is face-to-face, the digital divide persists. While 71% of elders use basic phones, only 41% have smartphones. Just 13% use the internet or social media, and only 5% access services like online banking or health apps. Notably, 14% of elders use no digital tools.
- Barriers to digital adoption include 66% of elders finding technology confusing and 51% fearing errors. Youth serve as key enablers, with 54% of children and 52% of grandchildren acting as digital guides. Yet, youth perceive elders as disinterested (78%) or forgetful (66%), while elders cite youth’s lack of patience (71%) and fast explanations (49%).
- Both groups agree that youths’ busy schedules hinder interaction (elders: 76%, youth: 74%). Youth (25%) feel more judged & scrutinized during interactions than elders (22%). A “generation gap” is acknowledged by both (youth: 51%, elders: 45%).
- Disparities exist in perceived support: elders report high youth assistance with ATM withdrawals (55%) and health insurance (40%), while youth underreport their contributions (23% and 18%, respectively). While 29% of youth claim they offer no financial support, only 6% of elders say they receive none.
- On health, there’s strong mutual support: 81% of elders and 82% of youth believe youth should accompany elders to doctors, and 65% from both sides support help with medication and home care.
- Both generations share similar fears for old age: loneliness (youth: 69%, elders: 68%), poor health (67% vs. 61%), and financial insecurity (62% vs. 58%). They agree that financial security (elders: 70%, youth: 72%) and good physical and mental health are key to a fulfilling old age.
- The desire to live with family remains strong: 88% of youth expect to live with family when old, and 83% of elders currently do or plan to — reinforcing the enduring importance of family-based living.
Recommendations by HelpAge India:
- Schools based intervention – Include ‘Age Sensitization’ programmes or curriculum in schools, so the foundation for an age friendly & age inclusive society is set early in life, fostering empathy and age-respect. Government should consider creating a National Intergenerational Engagement Mission for the purpose.
- Intergenerational care – encourage youth-based community care programmes, and the immensely critical role in enabling and facilitating care system and networks for elders. Elder Care Centres in urban and rural areas with youth volunteers. Under its CSR program, corporate to encourage and incentivise young employees to participate in such activities as volunteers and support informal caregivers via HR policies.
- Sensitization awareness drives & campaigns using popular media, to transform mindsets towards being more age sensitive, caring towards elderly and as importantly valuing potential seniors have in productively contributing and co-creating. A public Awareness Campaigns Against Ageism would be very useful
- Digital inclusion through Youth-Led programmes, creating opportunities for connection, bonding & learning between generations, where tech-savvy youth are paired with elders for digital literacy support. Corporates to play a role in organizing training intergenerational workshops, giving digital devices and encouraging their teams to develop elder friendly features in digital devices and apps.