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According to a new blog from MORBIZ, to create a successful search strategy, one must consider what keywords to use in their website content. With the right combination of keywords and other quality copy, a website can drive traffic, generate leads and ultimately convert searchers into shoppers. The blog covers 5 main areas, defining what a keyword is, short-tail keywords, mid-tail keywords, long-tail keywords and geo-targeted keywords. To for keyword examples and to learn more about the right keywords for a business website, read the blog in its entirety at www.morbiz.com/what-keywords-should-i-use-on-my-website.

The formal definition of a keyword is, “an informative word used in an information retrieval system to indicate the content of a document,” according to Oxford Languages. In this case a document would be a website. In broader terms, they are words used by people using search engines to find what they’re looking for.

A short-tail keyword, also known as a head keyword, is generally a highly popular and broad search term. As the name suggests, they tend to be short, usually no more than one or two words. The problem with short-tail keywords, is they have a lot of competition, making them hard to rank for.

Mid-tail keywords are usually 3-4 words and offer a bit more description. They remain competitive in search, but sprinkling them into your content with various adjectives can certainly improve ranking.

A primary method of improving search ranking is identifying the right long-tail keywords for your business. Though specific, they often have higher conversion rates because those who find them were looking for them.

For local businesses, geo-targeted keywords are a must. Not only do they inform searchers of your location, but search engines as well, helping ensure your business is included for searchers in certain geographical areas.

Be sure to read the blog in its entirety at www.morbiz.com/what-keywords-should-i-use-on-my-website to see examples of the mentioned keywords. If researching keywords and developing content around them sounds like a big chore (it is!), consider teaming up with the local web presence experts at MORBiZ. Our team offers professionally written websites that contain all the right keywords to drive traffic to your site and your front door. Please give us a call at 855-266-7249 or use this contact form: www.morbiz.com/web-contact-form to get started on your new small business web marketing plan.