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The global water and wastewater treatment chemicals market consists of major companies providing solutions for several industries such as oil & gas, steel, food & beverage, and paper & pulp. This varied range of market participants provide opportunities to key players willing to bear the high risks involved in the industry.

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In order to lead the market as well as engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and enrich the existing products. This chapter details the latest strategies and developments adopted by key market players in the global water and wastewater treatment chemicals market. The key players actively taking part in the water and wastewater treatment chemicals market are Akzo Nobel N.V, SOLENIS, Ecolab, Kemira OYJ, and SUEZ, among others.

The demand for water and wastewater treatment chemicals varies according to various geographical regions. The water and wastewater treatment chemicals market currently holds a prominent share in various countries of North America, Asia-Pacific (APAC), Europe, and RoW.

Asia-Pacific is currently the largest revenue-generating region in the water and wastewater treatment chemicals market, accounting for 35.12% of the global market in 2018 in terms of value. China is the highest revenue generating country in Asia-Pacific, followed by Japan. Industrial advancements, extensive investments for dedicated R&D facilities, and rising end-user applications are some of the major drivers that are propelling the growth of the market in the region. Some of the companies such as Kemira, Kurita Water Industries Ltd, Ecolab have an extensive presence in the Asia-Pacific region.

The water and wastewater treatment chemicals market in Asia-Pacific is expected to grow at the highest CAGR of 6.14% in terms of value during the forecast period (2019-2029). This potential growth is supported by an extensive industrial base as well as encouraging government policies across the world. These nations are notable in terms of rapid growth of oil & gas and power end-user industries in the water and wastewater treatment chemicals market.

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The competitive landscape of the water and wastewater treatment chemicals market consists of different strategies undertaken by major water and wastewater treatment chemicals manufacturers such as Kemira, Kurita Water Industries Ltd, SUEZ, SOLENIS, and Ecolab. Some of the strategies adopted by water and wastewater treatment chemicals manufacturers are product launches, business expansion, mergers and acquisitions, partnerships, and collaborations.

To increase their overall global footprint, water and wastewater treatment chemicals manufacturers are launching new range of products, expanding their businesses, and entering into strategic partnerships with different distributor networks and e-commerce portals to target a greater customer base.

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