Since it allows only limited content to watch per payment these are getting outdated. Subscription is leading market in VOD sector. The rise of OTT (over the top) platforms such as Netflix, Amazon Prime, Hotstar and others has been the great driving force in this segment.
At the end of 2019, Netflix subscribers numbered 167.1 million. Of these, 61 million accounts were registered in the US, with the remaining 106.1 million (63%) spread over the rest of the globe.Since 2015 the number of international Netflix users has increased nearly fourfold, while domestic users have increased by less than 50%.
Content fragmentation is expected to continue at brisk pace with intensifying competition as players like Apple, WarnerMedia, and Disney launch their own streaming services.
Millennials and Generation Z subscribers choose an OTT platform on the basis of the original and exclusive content it offers. Word of mouth publicity has become a catalyst for the popularity of OTT video streaming platforms.
Subscription video on demand (SVOD): SVOD payment model offered by major OTT platform players like Netflix and Amazon Prime Video is the most popular in terms of revenue, accounting for 51% of global spend on OTT.
To reduce the web traffic service providers are shifting to reduced image quality to help internet providers cope with the surging demand for bandwidth.
Diisney+ and Hulu services have come out as the leading subscribed service providers in US region since the lockdown.
After the complete acquisition of hotstar, Disney has launched the app as “Disney+hotstar” on April 3rd 2020.
Netflix reached its all time high in terms of traffic and screen time during the weekend of the first week of lockdown in US in March.
Netflix has announced it would be reducing the bandwidth consumption by 25% in Europe in order to meet the rising demand.
Hulu has announced free live news in partnership with ABC News to its subscribers during this period.
MX player on demand video streaming service from India has announced it would be expanding its service in US, UK, Australia and Canada and continue its no charge service to users.
In India, during the lockdown it is observed that there has been almost 96% signed up users are spending time on VOD platforms.
3. Amazon Prime Video
9. Disney Hotstar
TABLE OF CONTENTS
Sl no Topic
1 Market Segmentation
2 Scope of the report
4 Research Methodology
5 Executive Summary
7 Insights from Industry stakeholders
8 Cost breakdown of Product by sub-components and average profit margin
9 Disruptive innovation in the Industry
10 Technology trends in the Industry
11 Consumer trends in the industry
12 Recent Production Milestones
13 Component Manufacturing in US, EU and China
14 COVID-19 impact on overall market
15 COVID-19 impact on Production of components
16 COVID-19 impact on Point of sale
17 Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18 Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19 Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20 Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21 Product installation rate by OEM, 2020
22 Incline/Decline in Average B-2-B selling price in past 5 years
23 Competition from substitute products
24 Gross margin and average profitability of suppliers
25 New product development in past 12 months
26 M&A in past 12 months
27 Growth strategy of leading players
28 Market share of vendors, 2020
29 Company Profiles
30 Unmet needs and opportunity for new suppliers
THIS REPORT WILL ANSWER FOLLOWING QUESTIONS
1. Global Video on Demand Market size and Forecast (Subscribers and $Million), by region, by application
2. Average B-2-B price for Global Video on Demand Market, by region
3. Market share of leading vendors, by region
4. Coronavirus impact on Global Video on Demand Market earnings