Changing consumer preference from hard drinks to light drinks and increasing health consciousness are acting as key factors supporting the growth of global root beer market.
According to TechSci Research report, “Global Root Beer Market By Type (Alcoholic Root Beer Vs Non-Alcoholic Root Beer), By Form (Carbonated and Non-carbonated), By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Liquor Shops, Online Sales, Departmental stores and Others), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo a healthy growth during the forecast period. Key factors propelling the growth of global root beer market include changing consumer lifestyles and introduction of wide variety of flavours. Moreover, changing consumer preference from hard drinks to light drinks as they contain less alcohol content is positively influencing the growth of the root beer market, globally. Apart from this, increase in number of hotels, bars, restaurants coupled with rise in adoption of western culture are some other growth factors for the global root beer market.
Additionally, rise in per capita disposable income and increasing working population are some other key factors fueling the demand for root beer through 2025. The increasing party culture and availability of root beer at an affordable rate are also supplementing the market growth. Furthermore, manufacturers are coming up with unique flavors of root beer which is gaining traction in global market. Also, growing preference for healthier lifestyle such as consumption of healthier food and beverages are supporting the growth of global root beer market.
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The global root beer market can be segmented based on type, form, distribution channel and region. Based on type, the market can be segmented into alcoholic root beer and non-alcoholic root beer. Among them, alcoholic root beer is anticipated to grow at the fastest CAGR during the forecast period owing to increasing demand from younger population, especially in North America.
Based on distribution channel, the global root beer market can be segmented into supermarket/ hypermarket, specialty stores, liquor shops, online sales, departmental stores and others. Among them, liquor shops segment is expected to dominate the global market through 2025 owing to stringent regulatory framework pertaining to the sale of liquors in various nations and increasing number of licensing being issued to liquor shops.
Major players operating in the global root beer market are Craft, A&W Restaurants, Sage Mixology company, Dr Pepper Snapple Group, Crazy Uncle, Mill Street Brew Hall, Seagram, Rhineland Brewing Co., Best Damn Brewing Co and Anheuser-Busch InBev. Leading companies are undergoing mergers & acquisitions, partnership and agreements in order to increase their share in global root beer market.
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“North America, followed by Europe, is one of the leading market for root beer, globally. The presence of major root beer manufactures as well frequent drinking culture in countries like United States and Canada makes North America a high revenue generating market. Moreover, the demand for alcohol based root beer is relatively high in the region which is further creating high growth opportunities for manufacturers. Root beers are also gaining popularity in Asia Pacific and Middle East on account of changing consumer lifestyle and growing influence of western culture.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Root Beer Market By Type (Alcoholic Root Beer Vs Non-Alcoholic Root Beer), By Form (Carbonated and Non-carbonated), By Distribution Channel (Supermarket/ Hypermarket, Specialty Stores, Liquor Shops, Online Sales, Departmental stores and Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of root beer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global root beer market.
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