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Business analytics is the practice of methodical and interactive exploration of data with an emphasis on statistical analysis. It is used by companies in order to facilitate in a more data-driven decision making process. Business analytics process is depends on the quality of the data as well as skill of the analyst who understand the business.

Rise in adoption of business analytics in various sectors such as BFSI, Energy & Power, Healthcare, Manufacturing, Retail, IT & Telecommunication is the key driving factor which is expected to boost the global business analytics market growth. Furthermore, increase in investments in business intelligence and analytic tools by various enterprises will have the positive impact on market growth. Moreover, increase in demand for cloud based analytics will fuel the market growth during this forecast period. Ability of business analytics offers better & faster decision making and provide competitive advantage by analyzing and acting upon information in a timely manner which expected to drive the market growth.

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Market Restraints

However, high investment cost is the major challenging factor which is expected to hamper the global Business analytics market growth. Also, incompatibility between tools having cross- organizational capabilities will affect the market growth. 

Market Key Players

Various key players are discussed in this report such as Oracle Corporation, IBM, SAP SE, Microsoft Corporation, Tibco Software, Inc., SAS Institute, Inc., INFOR, and Microstrategy Incorporated

Market Taxonomy

By Software

  • Query Reporting & Analysis Tools
  • Advanced & Predictive Analytics
  • Location Intelligence
  • Content analytics
  • Data Warehousing Platform
  • Enterprise Performance Management

By Deployment

  • On-Premise
  • Cloud-Based
  • Others

By End User

  • BFSI
  • Energy & Power
  • Healthcare
  • Manufacturing
  • Retail
  • IT & Telecommunication
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa


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