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Real-Time Bidding Market Synopsis:

Market Research Future (MRFR), in its latest “Real-Time Bidding Market” report, discusses causes for the market to rise and drop. As per MRFR findings, the real time bidding market size can increase from USD 4.85 Bn in 2018 to USD 18.56 Bn by 2023 against 30.8% CAGR. The real time bidding market 2020 growth can be attributed to the rapid delivery of accurate data to the intended stakeholders via advertising inventory. Advertising inventory can be purchased and sold based on per-impression through a programmatic platform that functions extremely fast. The system allows advertisers to better manage and optimize their ads on numerous ad networks that can expand the target customer base at an affordable way.

The increase in demand for Real-Time Bidding Market due to rise in the ongoing trend of social media platforms can spur the market. Alongside, the rise in number of internet users can boost the real time bidding market growth. The deployment of artificial intelligence and machine learning (ML) techniques bestowing growth opportunities can impel the real time bidding market. On the contrary, the lack of standards and less awareness are potential restrains on the real time bidding global market growth. However, the wide adoption of across the globe, especially by the media & entertainment companies can counter the decline in rate of expansion of the market. The industry vertical those majorly deal in digital marketing can make significant contribution to the real time bidding market.

Access Report Details @ https://www.marketresearchfuture.com/reports/real-time-bidding-market-7674

Major Key Players:

MRFR profiled some prominent players in the real-time bidding worldwide market. They are; Facebook, Inc. (US), Google LLC (US), PubMatic, Inc. (US), Adobe Inc. (US), Smaato, Inc. (US), YANDEX LLC (Russia), WPP PLC (UK), Salesforce.com, Inc. (US), The Rubicon Project, Inc. (US), MEDIAMATH, INC. (US), Criteo (France), AppNexus (US), Match2One AB (Sweden), MoPub (US), and Verizon Media (US).

Competitive Analysis

The worldwide real time bidding market can be highly competitive, states MRFR. The existence of high number of small and big marketers that offer innovations in online portals for digital advertisements can intensify the competition. The launch of new line products based on AI and ML is the widely adopted strategy by the reputed real time bidding service providers. Partnership is the conventional plan executed to achieve expansion in customer bases and power to cater to new regions.

Segmental Study:

The real time bidding global market study is based on advertisement format, auction type, and end user.

  • The auction type-based segments are open auction and invited auction.
  • The advertisement format-based segments are video and image.
  • The end user-based segments are travel & luxury, media & entertainment, mobile apps, retail & eCommerce, games, and others.

Regional Analysis:

North America is expected to head the head the global market during the forecast period. The US, and Canada, followed by Mexico can lead the regional real time bidding market. The upscaling rate of adoption of real time bidding services can improve the impetus of North America market. The growth of the real time bidding market in the US can be attributed to the presence of prominent providers of RTB solutions. Canada and Mexico are among the regions with the rapidly growing digital marketing industry, resulting into rise of the RTB market eventually.

The RTB market is expected to emerge in APAC over the forecast period. Asia Pacific real time bidding market growth can be induced by high investments in digital marketing and rise in the count of internet users. The upscaling adoption of RTB services in the region can prompt the regional market growth.

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