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How much is the Sports Sponsorship market worth?

According to the report, global demand for sports sponsorship market was valued at approximately USD 52.38 Billion in 2019 and is expected to generate revenue of around USD 81.31 Billion by end of 2027, growing at a CAGR of around 5.7% between 2020 and 2027.

What is Sports Sponsorship?

The advent of new sports leagues is one of the key factors that is stimulating the global market growth for sport sponsorship. Worldwide, sporting organizations are depending on sponsors to provide goods and services, and funding to improve profitability of all the associations involved. As well, the growing number of new sporting activities around the world is providing an outlet for new sponsorships through different sports. This involves launching new tournaments and extending existing competitions to new venues. These activities are drawing more participants, which in turn is encouraging advertisers to invest in these events.

Over the past 20+ years, sponsorship has shown sustained growth that far exceeds the growth of conventional marketing spending, such as advertisement and sales promotions. One of the key developments gaining momentum in the industry is the rise of marketing analytics. One of the biggest problems faced by sponsors is lack of effective measures to calculate sports sponsorship ROI (return on investment). Marketing analytics lets the companies concentrate on the sports which have higher ROI. Sponsors can get a better understanding of how the public perceives their products with the aid of this marketing research. The analytics that is gaining popularity in sports sponsorships will also drive the growth of the global sports sponsorship industry.

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 What are Sports Sponsorship market’s key drivers?

  • Rise in New Sports League
  • Launch of New Tournaments

 Segmentation Analysis:

How much market share of Sports Sponsorship was held by applications segment in 2019?

Based on applications, the market is categorized into competition sponsorship, training sponsorship, and others. The market for competition sponsorship held almost 52% share of the market in 2019. As competition between brands continues to escalate, sports content like leagues, teams, federations, athletes, games, and celebrities will continue to increase, whether delivered online or on-site, uploaded, recorded, downloaded, or podcast.

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Regional Analysis:

Which region is predicted to have the largest share in the Sports Sponsorship market?

By region, the market is divided into Europe, North America, Asia Pacific, Latin America and Middle East & Africa. North America held almost 42% share of the overall market. Factors like the introduction of new sporting activities combined with growing sponsorship expenditure on sports is driving business growth in this region. Asia Pacific is likely to grow at high CAGR of almost 6.1% in the forecast period.

Which are the prominent Sports Sponsorship Key Players across the globe?

Major players in sports sponsorship market are Nike, Inc. (U.S.), Rolex (Switzerland), Pepsico (U.S.), Adidas (Germany), The Coco Cola Company (U.S.), among others.

Table of Contents (TOC)
1. Global Sports Sponsorship Market Introduction
1.1. Definition and Taxonomy
1.2. Research Scope
2. Research Methodology
3. Executive Summary
3.1. Global Market Overview and Key Findings by Major Segments
4. Market Dynamics and Industry Trend Analysis
4.1. Market Dynamics
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. SWOT Analysis
4.3. PESTLE Analysis
4.4. Porter’s Five Forces Analysis
4.5. Market Growth Attractiveness Analysis by Key Segments and Region
5. Competitive Landscape and Market Share Analysis by Manufacturers
5.1. Market Competition Scenario
5.2. Manufacturer Market Share
5.3. Manufacturer Intensity Map
5.4. Opportunity Orbits
5.5. Strategic Market Developments
6. Global Sports Sponsorship Market Value (USD Million), Share (%), Comparison by Key Segments
7. Global Sports Sponsorship Market Value (USD Million), Share (%), Comparison by Region
7.1. North America
7.1.1. North America Regional Market Size and Trend Analysis U.S. Canada Rest of North America
7.2. Europe
7.2.1. Europe Regional Market Size and Trend Analysis Germany UK France Italy Spain Russia Rest of Europe
7.3. Asia Pacific
7.3.1. Asia Pacific Regional Market Size and Trend Analysis China Japan India Australia Southeast Asia Rest of Asia Pacific
7.4. Latin America
7.4.1. Latin America Regional Market Size and Trend Analysis Brazil Mexico Rest of Latin America
7.5. Middle East and Africa
7.5.1. Middle East and Africa Regional Market Size and Trend Analysis Saudi Arabia South Africa UAE Rest of Middle East and Africa
8. Company Profiles of Key Manufacturers
8.1. Company Basic Information
8.2. Company Overview
8.3. Financial Highlights
8.4. Product Portfolio
8.5. Business Strategy
8.6. Recent Market Developments

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