As much as one-third of all food produced worldwide was wasted in 2018. The issue of food wastage has given birth to the protective cultures market which includes microbial food cultures and starter culture, and it is undergoing immense growth with an increase in disposable income. Furthermore, approximately 820 million people are hungry across the world in 2018. The starter culture has an effect on the production of bacteriocin through fermentation because the microbe plays a major role in protective culture because bacteriocin-producing LAB strains are antibacterial in nature.
To reduce the food wastage and to feed the people who are in hunger, usage of protective cultures in the food is considered as the primary solution. Protective cultures, which have the ability to inhibit/limit the growth of the spoilage flora and helps to preserve most of the natural properties of the food. Rising health consciousness among consumers around the globe and their demand for clean labeled food items are expected to impel the demand for protective cultures. Protective cultures are widely used to preserve fermented food products without changing the sensory quality of the item and to control the microbial status in a food product. Growing demand for bio-based and preservative-free food products is the key factor fueling the growth of the protective cultures market.
The global Protective Cultures Market size was valued at $23.38 billion as of 2018 and is expected to grow with a CAGR of 5.01% throughout the forecast period 2019-2025.
Proliferated Usage of Protective Cultures in the Dairy Industry
Improved shelf life reduces wastage of the food products and contributes to a more sustainable world and gives market players the opportunity for geographical expansion. In 2017, the world milk production was 811 million tonnes and it is projected to increase by 177 million tonnes by 2025, at an average rate of 1.8% per annum in the next 10 years. The increasing intake of dairy-based food products is one of the key factors driving the growth of the protective cultures market share. Now, about 10-20% of the production of milk and dairy products in the developed countries is wasted. Nowadays, manufacturers considering the shelf life of the products for a more sustainable supply chain and minimize their contribution to the food waste burden. For instance, DSM a Dutch-based company active in nutrition, health, and sustainable living has launched its new range of highly effective protective cultures into the market on Mar 09, 2017. Delvo Guard is a protective culture which reduces food loss in the dairy industry by increasing the shelf life of dairy-based products.
Surging Demand for Protective Cultures in the Meat Industry
Increase in the consumption of processed and packaged meat products among consumers also demand the excessive usage of protective cultures in the meat industry. The global export value of meat and edible meat products in 2018 was $ 127.7 billion. Growing concern about health leading to high-protein, zero-fat diets, and changing the lifestyle of the population across the globe are reasons for the increasing demand for processed meat. Cater to the high demand for processed meat from the consumers and to preserve meat-based products from spoilage, usage of the protective cultures as natural preservatives is the primary solution for the market players. Peculiar eating practices of the multitudes have brought packaged food products under the spotlight recent times, which in turn, spur the growth of the protective cultures market size.
North America Holding Major Share of the Protective Cultures Market
North America generated 47.6% of the protective cultures market global revenue in 2018. With the increase in the ready-to-eat food trends fueled by the busy modern lifestyles of the population in this region is the triggering factor for the growth of the protective cultures market. In 2017, the U.S meat industry processed 9 billion chicken. The growing consumption of the meat products in this region, which in turn, incite the growth of the protective cultures market in this region. Existence of numerous retail chains and outlets in Canada and the U.S. is the most influencing factor for this market growth in North America.
The application segment that will be creating the most lucrative opportunities for the protective cultures market is the food and beverage sector. This application segment is projected to grow at a CAGR of 2.2% through to 2025. The growing demand for perishable products with prolonged shelf life in the food and beverage industry is anticipated to influence the protective cultures market. The increasing awareness among people about ill-effects of consumption of chemicals such as artificial food preservatives to increase the shelf life of the food products and growing demand for natural food additives are some of the key elements for the usage of the protective cultures in the food and beverage industry. Recent advancements in the retail sector have resulted in the opening of several new hypermarkets, supermarkets, and departmental stores.
The Major Players in the Protective Cultures Market:
Prominent players in the protective cultures market include Avery Dennison Corporation, Brady Corporation, CCL Industries Inc., Covectra, Inc., Honeywell International Inc., 3M Company, Mega Fortris Sdn. Bhd., OpSec Security, Inc., UPM Raflatac, Inc., and Tesa SE. These companies are continuously investing in research and development activities to provide innovative and cost-effective product portfolio.
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