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Canada COVID-19 is unique in that it is a supply, demand and market shock. The Canadian economy was already in a precarious place in 2019; risk of global recession in 2020 is extremely high as Canada shutdown economic activity to limit the spread of COVID-19. As production is curtailed around the world, many firms will not have necessary inputs. A severe demand shock is underway across discretionary spend categories.
The increasing widespread of Canada COVID-19 has transformed the world’s hustle into varying degrees of uncertainty. One of the few things that seem fairly certain is that the current downturn is fundamentally different from recessions Canada have seen in the past. This is not just another turn of the business cycle, but a shakeup of the Canada economic order. While countries and companies continue to comprehend the scale of this pandemic, it is certainly undeniable that Canada is staring at more permanent, structural changes to the way we live, work and play.
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• The global impact of China’s slowdown was felt around the world;
• The virus outbreak has disrupted Canadian manufacturing supply chains and sharply curtailed energy and commodity demand;

• Previously a manufacturing-only recession has now spread to the services sector as well;

• We anticipate both services and manufacturing to reflect growing Canadian economic stress as social distancing causes a sharp decline in demand;
The collective Canadian experience of going through this common crisis will lead to questioning of fundamental assumptions and priorities which will be both a challenge and an Canadian opportunities.
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We have summarized ways in which the business landscape will shift the Canada around. Leveraging these will certainly help navigate the economically and socially viable path to the next normal:

• The shift towards Canadian Localization;

• Canadian ‘Digital’ adoption;

• Move towards variable cost models;

• Building sensing and control tower capabilities;

• Canadian Supply chain resilience is key;

• Building agility;

In sum, this crisis is a story with an uncertain ending. However, what is clear is COVID-19 has introduced new challenges to the Canadian business environment which call for a measured, practical and informed approach from political and business leaders. We also need to realise that COVID-19 is likely to lead to a new normal – being aware of and preparing for these shifts will help businesses and economies navigate in the post COVID-19 Canada.
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