Increasing awareness about healthy lifestyle & wellness, shifting consumer preference towards convenient hygiene products and rising disposable income to drive India hand sanitizer market
According to a recently released TechSci Research report, “India Hand Sanitizer Market By Product Type, By Distribution Channel, By End User, By Region, By Company, Competition, Forecast & Opportunities, 2025”, hand sanitizer market in India is forecast to reach $ 43 million by 2025 on account of growing consumption of hand sanitizer, especially gel form of hand sanitizers, which is mostly consumed by the end users adopting a healthy lifestyle. The market is witnessing a trend towards higher adoption of hygiene products on account of rising concerns among the young adults about their health and the brand endorsements by film-stars contributing towards increasing awareness about hand sanitizer across the country.
Browse more than 22 market data Figures and Tables spread through 70 Pages and an in-depth TOC on “India Hand Sanitizer Market”
The product type segment of India hand sanitizer market is categorized into Gel, Foam, Liquid and Spray. Gel segment of hand sanitizer market across the country accounted for the majority share in 2019, followed by Liquid, Spray and Foam segments. During the forecast period, the Gel segment is expected to continue its dominance due to higher consumer preference towards this product segment on account of enhanced convenience and better bacteria killing ability. Moreover, inclusion of different fragrance in hand sanitizers is expected to occupy a prominent place in India over the next five years. In 2017, Himalaya Wellness had launched new sanitizers that are available in different fruit fragrances including strawberry, green apple, litchi, and orange.
The distribution channel of India hand sanitizer market is categorized into Pharmacy, Supermarkets/Hypermarkets, Departmental/Convenience Stores and Others (Online, direct & institutional sales). Pharmacy segment accounted for the largest share in India hand sanitizer market in 2019, followed by Supermarkets/Hypermarkets, and the same trend is anticipated to continue during the forecast period. Pharmacies and Supermarkets provides consumers with an advantage of scanning the product before buying, which helps them choose the right product. Urban areas remain the dominant consumption markets for hand sanitizers in India.
End User segments of India hand sanitizer market include Household, Hospital, Restaurant & Hotels and Others. Household segment accounts for the largest share in India hand sanitizer market, followed by Hospitals. Both of these segments will continue to be the leading end users, with a cumulative share of more than 75% in the country’s hand sanitizer market during the forecast period. In terms of regions, India hand sanitizer market was dominated by West India in 2019 on account of higher number of health conscious customers, followed by South, North and East regions.
Major players operating in India hand sanitizer market include Reckitt Benckiser (India) Ltd., Hindustan Unilever Ltd., Dabur India Ltd., Himalaya Drug Company Pvt. Ltd., ITC Ltd., etc. In 2019, Reckitt Benckiser (India) Ltd. held the major market share in the country’s hand sanitizer market, and the company is expected to continue its dominance through 2025. Leading players are focusing on expanding their hand sanitizer product portfolios to maintain sustainable growth in the market. The companies are also expanding their distribution reach across an increasing number of pharmacies, hypermarkets and supermarkets across the country.
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“India hand sanitizer market is expected to grow at a steady pace due to the rising awareness regarding spread of infections and huge brands endorsements from famous celebrities. Until now, teenagers and young adults have been the primary buyers of hand sanitizers apart from hospitals and healthcare facilities, however, this is going to witness a change with COVID-19 outbreak resulting in consumers across age groups increasingly using hand sanitizers.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Hand Sanitizer Market By Product Type, By End User, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2025” has evaluated the future growth potential of India Hand Sanitizer market and provides statistics and information on market structure, consumer behaviour and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges and opportunities available in India hand sanitizer market.
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