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The latest report on “Variable Data Printing Market (Technology – Electrophotography, Direct Thermal Printing, Thermal Transfer Overprinting, and Inkjet; Label Type – Release Liner Labels, and Linerless Labels; Application – Food & Beverage, Consumer Goods, Pharmaceutical, Home & Personal, Retail, and Other Applications): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025.” The global variable data printing market is projected to grow at a CAGR of 16.46% over the forecast period of 2019-2025.

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Label printing is a huge market with the majority of the players providing labels for various end-users. Variable data printing is one of the types of label printing, where customized and flexible data is printed on the labels. The variable data printing is gaining popularity due to its facility of personalized marketing and differentiation. The variable data printing market is relatively new and the major players including Hewlett-Packard Company, 3M Company, Canon Inc., Xerox Corporation, Quad/Graphics Inc., Cenveo Corporation and others are still exploring the market. New product launch is the major business strategy employed by the key players in the market for their growth.

Growing Printing Industry is Majorly Driving the Variable Data Printing Market

The growing printing industry is majorly driving the variable data printing market. New technological advancements and demand from various industries are driving the growth of the printing industry, which in turn supports the growth of the variable data printing market. Moreover, the increase in demand form pharmaceutical and food & beverage sectors is expanding the demand for variable data printed labels. The growing demand for packaged and convenience food coupled with increased sales of pharmaceuticals has augmented the demand for variable data printing.

However, the emergence of technology to print directly on packages is the major restraining factor for the growth of the variable data printing market. Nevertheless, the innovative product and technological advancements for the development of new printing techniques for printing are expected to offer lucrative opportunities for the key players in the variable data printing market.

North American Generated the Highest Revenue for the Variable Data Printing, Dominating the Global Market

In terms of geography, North American generated the highest revenue for the variable data printing, dominating the global market. The highest market share of North Americans attributed to the growth of the e-commerce industry and personalized marketing programs. Moreover, the growing research and development activities for the improvement of variable data printing technology in the region is expected to boost the growth of the variable data printing market in North America.

Segment Covered

The report on global variable data printing market covers segments such as technology, label type, and application. On the basis of technology, the sub-markets include electrophotography, direct thermal printing, thermal transfer overprinting, and inkjet. On the basis of label type, the sub-markets include release liner labels, and linerless labels. On the basis of application, the sub-markets include food & beverage, consumer goods, pharmaceutical, home & personal, retail, and other applications.

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Companies Profiled:

The report provides profiles of the companies in the market such as Hewlett-Packard Company, 3M Company, Canon Inc., Xerox Corporation, Quad/Graphics Inc., Cenveo Corporation, R.R. Donnelley & Sons Company, Mondi Plc, Avery Dennison Corporation, WS Packaging Group, Inc., and Other Companies.

Reasons to Buy this Report:

=> Comprehensive analysis of global as well as regional markets of the variable data printing.

=> Complete coverage of all the product type and applications segments to analyze the trends, developments, and forecast of market size up to 2025.

=> Comprehensive analysis of the companies operating in this market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and the latest developments of the company.  

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.