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Our latest research report entitled Poly Vinyl Pyrrolidone Market (by grade (low molecular weight PVP, medium molecular weight PVP, crospovidone, and copovidone), application (pharmaceutical, solvents, adhesives, cosmetics, food & beverages, and other applications)) provides complete and deep insights into the market dynamics and growth of Poly Vinyl Pyrrolidone. The latest information on market risks, industry chain structure Poly Vinyl Pyrrolidone cost structure and opportunities are offered in this report. The past, present and forecast market information will lead to investment feasibility by studying the essential Poly Vinyl Pyrrolidone growth factors.

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Increasing Demand for Cosmetics Owing to the Growing Beauty Consciousness Among the Aging Population and Men is Further Augmenting the Growth

Poly Vinyl Pyrrolidone (PVP) is witnessing high demand across several end-use industries. They are available commercially in various grades, ranging from low to high molecular weight. These polymers find application across various industries including pharmaceutical, construction, food & beverage, cosmetics and several others owing to its special binding properties.

The rising requirement for high-performance water-soluble polymers has increased the demand for poly vinyl pyrrolidone in several end-use industries such as pharmaceuticals, solvents, and cosmetics. It is used as an excipient and binder during the production of pharmaceuticals and cosmetics products. Polyvinyl pyrrolidone formulations are widely used in the pharmaceutical industry due to their ability to dissolve in both water and oil solvents. These factors are primarily driving the growth of the polyvinyl pyrrolidone market over the forecast period. The increasing demand for cosmetics owing to the growing beauty consciousness among the aging population and men is further augmenting the growth of the polyvinyl pyrrolidone market.

The manufacturers are also focusing on the shifting trends among the consumers.  Recently, Ashland Inc. has launched a new hair care product, Advantage Revive, following the dry shampoo trend. Advantage revive is polyvinyl pyrrolidone (PVP) based polymer that provides shine and enhances luster matching the appearance of freshly washed hair while giving consumers next-day hair that looks as good as the first day.

Additionally, polyvinyl pyrrolidone is used as a food additive and stabilizer in the food & beverage industry. Furthermore, the U.S. Food and Drug Administration approval is fueling the adoption of polyvinyl pyrrolidone in the food & beverage industry. However, the high costs associated with the high molecular weight polyvinylpyrrolidone and the emergence of Carbopol(R) Style 2.0 polymer reduces the need for poly vinyl pyrrolidone in cosmetic applications are likely to affect the growth of the market. Moreover, increasing the adoption of polyvinyl pyrrolidone in diverse applications creates favorable growth opportunities for market players.

North America Held the Dominant Share in the Poly Vinyl Pyrrolidone Market

North America held the dominant share in the polyvinyl pyrrolidone market, however, Asia Pacific is anticipated to exhibit a substantial CAGR over the forecast period of 2019 to 2025. According to the production base, China and North America are the two largest regions. In 2018, more than 80% of the polyvinyl pyrrolidone was manufactured in these two regions. The large scale consumption of polyvinyl pyrrolidone as a key ingredient from several end-users such as cosmetic, pharmaceutical and industries boost the market growth in the North America region.

Furthermore, the growth of the personal care industry and the presence of well-established cosmetic manufacturers in Europe also contributes to the growth of the polyvinyl pyrrolidone market in this region. Moreover, increasing industrialization, expanding the pharmaceutical and cosmetic industry and growing the food industry boosts the demand for poly vinyl pyrrolidone in the Asia Pacific markets.

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Report on Global Poly Vinyl Pyrrolidone Market Covers Segments such as Grade, and Application

On the basis of grade, the sub-markets include low molecular weight PVP, medium molecular weight PVP, high molecular weight PVP, crospovidone, and copovidone. On the basis of application, the sub-markets include pharmaceutical, solvents, adhesives, cosmetics, food & beverages, and other applications.

Competitive Analysis:

The report provides profiles of the companies in the market such as Ashland Global Specialty Chemicals Inc., BASF SE, JH Nanhang Life Sciences Co. Ltd., Boai NKY Pharmaceuticals Ltd, Hangzhou Sunflower Technology Development Co. Ltd., Star-Tech Specialty Products Co. Ltd., Glide Chem Private Limited, Dongying City Huaan Chemical Industry CO., LTD., and NACALAI TESQUE, INC.

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Reasons to Buy this Report:

  • Comprehensive analysis of global as well as regional markets of the Poly Vinyl Pyrrolidone.
  • Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to.
  • Comprehensive analysis of the companies operating in this market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and the latest developments of the company.
  • Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.