According to a new report Global Push to Talk Market, published by KBV Research, The Global Push to Talk Market size is expected to reach $43.8 billion by 2025, rising at a market growth of 10.1% CAGR during the forecast period. Key factors expected to influence the push-to-talk market growth include increased adoption of push-to-talk over cellular (PoC) in commercial verticals, mass adoption of the mobile-first strategy by pushing vendors to talk, and increased need for workforce safety.
The Public Safety segment is an early adopter of the PTT technology. The vertical’s investments in LMR systems have been immense. The Transportation & Logistics market is expected to witness a CAGR of 9.1% during (2019-2025). Additionally, The Construction market is anticipated to witness CAGR of 10.7% during (2019-2025).
PoC has seen strong growth in North America, due to the availability of 4G LTE networks. The increasing criminal activity, natural disasters, and cross-border terrorism are among the key factors causing the need for public safety, which is boosting the regional demand for PTT services. The Europe market would witness a CAGR of 9.3% during (2019-2025). Additionally, The Asia Pacific market is poised to grow at a CAGR of 11.8% during (2019-2025).
The Large Enterprises market dominated the Global Push to Talk Market by Organization Size in 2018, and would continue to be a dominant market till 2025. The Small & Medium-Sized Enterprises market is anticipated to grow at a CAGR of 12.8% during (2019-2025).
In terms of component, due to the adoption of good-quality push-to-talk devices with innovative technologies, the hardware sub-segment is expected to experience the significant CAGR over the forecast period. This aspect will subsequently serve in the growth of the push-to-talk market. The Solutions market is expected to witness a CAGR of 10.7% during (2019-2025). Additionally, The Services market is expected to witness CAGR of 11.4% during (2019-2025).
Structural Insights: https://www.kbvresearch.com/push-to-talk-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of AT&T, Inc., Ericsson AB, Motorola Solutions, Inc., Qualcomm, Inc., Zebra Technologies Corporation, Verizon Communications, Inc., Sprint Corporation (SoftBank Group), Azetti Networks AG, Kyocera Corporation, Zello, Inc., and BCE, Inc.
Recent Strategies Deployed in Push to Talk Market
» Partnerships, Collaborations, and Agreements:
Jan-2020: Motorola Solutions teamed up with SRF, the second largest telecommunications operator in France. In this collaboration, the former company will provide third generation partnership project (3GPP) mission critical push-to-talk (MCPTT) solution to the latter company.
Jan-2020: Zebra announced partnership with Office Depot in which the former company provides mobile computing solutions to the latter company. This partnership helps Office Depot in transforming its customer experience and improving operational efficiency.
May-2019: Qualcomm came into partnership with Google. In this partnership, it would create a reference design and development kit to build Assistant-enabled Bluetooth headphones. This design would be engineered for offering an opportunity to developers to experience the functionality supporting simple push-to-talk for the Google service via the Google app running on the phone, which connects to the Google cloud service.
Apr-2019: Verizon partnered with the city of San Diego for improving the city’s wireless capacity. The partnership also aimed at launching the 5G cellular network technology.
Mar-2019: Sprint teamed up with Sonim Technologies in which the latter company launched XP3 rugged flip phone on the Sprint network. This phone is interoperable with smartphones and field radios using Sprint Direct Connect Plus.
Mar-2019: Kyocera introduced DuraForce PRO 2, a 4G LTE android smartphone in collaboration with AT&T. this provides public safety access to the dedicated and physically separate FirstNet network core, which supports First Priority™, enables priority and, for first responders, preemption.
Feb-2019: Verizon came into partnership with Cisco for building mobile SD-WAN offerings that uses Verizon’s future 5G network.
Oct-2018: Ericsson signed an agreement with United Nations in which Ericsson supplies LTE networks providing mission-critical communications capabilities to their peacekeeping missions around the globe.
» Acquisition and Mergers:
Mar-2019: Motorola Solutions acquired Avtec, a voice-over-IP dispatch provider. The acquisition was aimed at expanding its public safety services and software portfolio.
Aug-2017: Motorola completed the acquisition of Kodiak Networks, a provider of broadband push-to-talk (PTT) for commercial customers. The acquisition added carrier-integrated PTT-over-cellular solution to the former company’s existing WAVE PTT portfolio.
Aug-2017: Qualcomm took over Scyfer, a machine learning startup. The acquisition was aimed at strengthening its business with the help of AI solutions.
» Product Launches and Product Expansions:
Oct-2019: Motorola extended its software suite for delivering a new broadband PTT streaming video, cloud-based records, community engagement solution, and evidence management solution.
Aug-2019: Zello released new offerings for non-profit based EMS workers, firefighters, paramedics, police, and volunteer groups. The new offerings enabled groups on the frontline of emergencies to use their everyday work or personal phones and devices for gaining an easy access to encrypted communications.
Jul-2019: Motorola Solutions launched WAVE, the new, network-independent multimedia communications subscription service in Europe, the Middle East and Africa (EMEA). This cloud-based push-to-talk (PTT) service is aimed at connecting teams and allows the real-time group communications with the use of any device from smartphones to two-way radios, tablets and PCs to broadband devices.
Feb-2019: Ericsson released a new critical-communications portfolio for service providers. The portfolio includes two capabilities needed for 3GPP-standard mission-critical push to talk (MCPTT) to become a viable alternative to LMR. This allows the service providers in meeting the mission-critical and business-critical needs of public safety agencies and industries because the modernization and digitization of LMR increases.
Nov-2018: AT&T introduced new functionalities of the 3rd Generation Partnership Project (3GPP) for Mission Critical Push to Talk (MCPTT). These functionalities would allow the next-level instant communication with large groups and improve 2-way radio communications and interoperability for interoperable, modern broadband communications.
Aug-2018: Motorola Solutions unveiled WAVE two-way radio TLK 100. This new product provides instant push-to-talk (PTT) communications over a nationwide Long Term Evolution (LTE) cellular network. The solution includes cellular services, radio, and software and was launched for the business with the geographically dispersed workforce.
Global Push to Talk Market Segmentation
By Network Type
Land Mobile Radio
By Organization Size
Small & Medium-Sized Enterprises
By Industry Vertical
Transportation & Logistics
Government & Defense
Travel & Hospitality
Rest of North America
Rest of Europe
Rest of Asia Pacific
Rest of LAMEA
Motorola Solutions, Inc.
Zebra Technologies Corporation
Verizon Communications, Inc.
Sprint Corporation (SoftBank Group)
Azetti Networks AG
Push to Talk Market Related Reports:
North America Market
Asia Pacific Market