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Vitamins and minerals are most vital nutrients for human body and should be taken in required quantity, high or low intake of vitamins and minerals may lead to complications. Though vitamins and minerals are micronutrients they differ in their basic ways. Vitamins are the organic substances and can be a breakdown by air, acid or heat while minerals are inorganic substances and they hold on to their chemical structure. Vitamins and minerals are helpful in boosting the immune system, supports the growth and development.

Minerals are gaining importance in the global market, due to increased concerns about medical ailments such as neural tube defects, abnormal bowel function, osteoporosis, cardiac disorders, etc. As per, Council for Responsible Nutrition survey in 2014 in U.S. around 68% of adults took dietary supplements every year and in that, about 50% adults are regular consumers. Research and development activities are extensively undertaken by manufacturers to optimize the yield and quality of mineral ingredients. Calcium is the most extensively consumed mineral ingredient, since it is essential to maintain bone health. The markets of North-America, Europe, and Asia-Pacific hold a major market share for mineral nutrients. Increased per capita-income, affinity towards health and wellness and the demand for balanced nutrition by consumers has driven the mineral market to new heights.
Some of the players in Vitamins and Minerals Market are:

• BASF SE (Germany)
• Herbalife International (U.S)
• Dupont (U.S)
• Royal DSM N.V. (Netherlands)
• Glanbia Plc. (Ireland)
• Abbott Laboratories (U.S.)
• Apotex (Canada)
• NBTY Inc. (U.S.)
• Amway Enterprises (U.S.)
• GlaxoSmithKline (UK)
• Bayer AG (Germany).

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North America accounts the largest share followed by Europe in vitamins and minerals market
Geographically Vitamins and Minerals Market is segmented as Latin America, North America, Asia Pacific, The Middle East & Africa and Europe. North America accounts the largest share followed by Europe in vitamins and minerals market owing to rise in consumption of dietary supplements, growing adoption of nutritious diet intake, rising inclination towards the healthcare clubs, fitness maintenance and presence of a large number of producers. Asia Pacific holds a significant position in vitamins and minerals market due to the rise in disposable income, rise in awareness about the benefits and usage of vitamins and minerals, increasing health concerns, lifestyle modifications among the consumers. Moreover, introduction of e-commerce portals like Alibaba in Asia Pacific countries especially in India, China, and Thailand. Growing economic conditions, the rise in opportunities, presence of huge unmet needs are the factors that are attributing to the growth of vitamins and minerals market in Latin America and MEA regions.

Precision Business Insights (PBI) in its report titled “Global Vitamins and Minerals Market”: Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 20XX-20XX and Forecast 20XX-20XX” assesses the market performance over seven years forecast period over 2019-2025. The report analyses the market value forecast.
The Global Vitamins and Minerals Market is classified on the basis of source, type, dosage form, distribution channel, and geographical regions.

Based on type, Global Vitamins and Minerals Market is segmented as

• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin E
• Calcium
• Iron
• Magnesium
• Zinc
• Others

Based on source, Global Vitamins and Minerals Market is segmented as

• Natural
• Synthetic

Based on type, Global Vitamins and Minerals Market is segmented as

• Vitamins
o Water soluble
o Fat soluble
• Minerals
o Macro minerals
o Micro minerals

Based on dosage form, Global Vitamins and Minerals Market is segmented as

• Tablets
• Powders
• Syrups
• Gel capsules

Based on distribution channel, Global Vitamins and Minerals Market is segmented as

• Retail pharmacies
• Supermarkets
• Health and wellness stores
• E-commerce
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