The proven ways to lose weight are cutting calories, eating healthy foods, and being physically active. However, bringing these changes in lifestyle is not easy, so people consume weight loss diet products in order to lose weight more efficiently. Weight loss diet products includes several beverages, supplements, and food items, which help to manage weight.
Among product type, beverages segment accounted for the largest market share of around 44.0% in 2018 and it is expected to witness growth during the forecast period. Weight loss diet food includes meal replacements, low calorie sweeteners, low calorie food, and beverages such as herbal tea, green tea, slimming water, diet soft drinks, and others. Furthermore, dietary supplements include diet pills and weight loss pills.
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Increasing awareness regarding health and obesity has augmented growth of the weight loss diet products market. According to the World Health Organization (WHO), by February 2018, global obesity tripled since 1975 and in 2016, more than 1.9 billion adults aged 18 years and above remained overweight. Of these, over 650 million adults were obese. Owing to increasing prevalence of lifestyle disorders such as diabetes and cardiovascular diseases due to overweight and obesity, consumers are using various weight loss diet products such as better-for-you-food and beverages, weight loss pills, and others. This is driving growth of the weight loss diet products market, globally.
North America accounted for the largest revenue share of around 31.0% in the global weight loss diet products market in 2018 and is expected to retain its dominance over the forecast period. Asia Pacific is expected to be the fastest growing region in the market during the forecast period, owing to the presence of emerging economies such as China, India, and Indonesia, and rising obesity rates in the region.
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Major players operating in the global weight loss diet products market include Atkins Nutritionals, Inc., Herbalife Nutrition, Nestle S.A. (Optifast), Medifast, Inc., Robard Corporation, Physicians Weight Loss, Nu-Skin, Visalus, WW International, Inc., and VLCC Healthcare Ltd.
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