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1.6 million Brits spend £1,000+ on sun-cream, sarongs and sandals!

eSky releases the findings from its latest consumer research collaboration. The study looked into how much Brits spend in the run up to their summer get-away and reveals on average we spend just under £250 per trip on items such as new clothes, accessories and toiletries.  This equates to just under half (47%) of the average UK weekly wage[1].

The research investigated how much we spend and the majority of people will spend less than £100 (30%). In stark contrast to this one-in-seven of us (8.9 million) spend in excess of £500 preparing for a holiday and over 1.6 million Brits spend well-over £1,000 prior to their get-away.

Jacek Skrzypkowski at eSky commented: “Our research highlights that Brits have a keen appetite for travel and their Wanderlust is strong. The world is full of beautiful and exciting places to explore – we are empowering people in the UK to do just that. eSky inspires and makes travel planning easier. We offer more international and local domestic airlines around the world than any other UK agent and this simply means many more options.”

Visit to browse the biggest selection of travel deals in the UK and take the hassle out of your holiday research, planning and prep.

[1] Source: Trading Economics, January 2019