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Digital Marketing Software Market Synopsis:

The global digital marketing software market is expected to touch a valuation of USD 119,077.5 million by 2025, as per the latest report by Market Research Future (MRFR). This can be attributed to the growing adoption rate of such software to track the success of marketing campaigns. Popularity of social media channels and pervasiveness of smartphones among consumers have made digital marketing software an indispensable tool of companies. Its use in gleaning customer insights can spur the digital marketing software demand from 2018 to 2025 (forecast period).

Social media channels such as Facebook and Instagram which provide a platform to reach huge numbers of consumers and enrich their online experience is one of the biggest market drivers. Rising use of smartphones have made it a medium for digital advertising. Emerging economies of India, China, and Brazil are prime opportunities for the Digital Marketing Software Market to expand successfully. Increasing preference for online shopping owing to easy access to the Internet and availability of affordable smartphone options can bolster market growth over the forecast period. Emergence of disruptive technologies such as big data, predictive analytics, and artificial intelligence (AI) can spur its growth. But data privacy concerns may pose a challenge to the market.

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Competitive Landscape

Key players in the digital marketing software market include Adobe Systems (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), SAS Institute Inc. (U.S.), IBM Corporation (U.S.), HP Enterprise Development L.P (U.S.), and Hubspot Inc. (U.S.).

The report offers a comprehensive analysis on the profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail.

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The digital marketing software market can be segmented by type and application.

  • By type, the market is segmented into interaction systems, data & analytics system, content production & management, and management & administration-oriented apps. Interaction systems accounted for 43% market share in 2013 and was valued at USD 9,864.1 million. This segment can exhibit a 19.7% CAGR over the forecast period to touch a size of USD 53,340.2 million by 2025. On the other hand, data & analytics system segment can exhibit the highest CAGR of 20.5% during the assessment period owing to data being a valuable asset in understanding consumer behavior.
  • By application, it is segmented into retail, BFSI, manufacturing, high tech & IT, media & entertainment, and others. The media & entertainment application dominated the digital marketing software market with 27% share in 2013. It can touch USD 35,195.9 million by 2025. On the flip side, the retail segment can display 21% CAGR over the forecast period to touch USD 35,736.8 million by 2025.

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Regional Analysis:

The digital marketing software market covers the latest trends and opportunities across U.S., China, Japan, India, Southeast Asia, and Europe.

The U.S. digital marketing software market can exhibit a 21.2% CAGR over the forecast period owing to adoption of digital marketing software in media & entertainment, retail, and other industry verticals. Use of personalized marketing to cater to the needs of individuals can thrust the valuation of the regional market to USD 28,785.6 million by 2025.

India can exhibit 31.7% CAGR over the review period, while China can register 27.6% CAGR during the same period. Emergence of various social media platforms has made mobile advertising very lucrative. This has prompted the demand for digital marketing software in these regions.

About Market Research Future:

At Market Research Future (MRFR), we enable our clients to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.


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