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Bioactive milk compounds are those amino acid sequence of milk protein that are present in fermented cheese, milk and yoghurt. Bio active milk compounds are beneficial for physiological functions of human body such as cardiovascular, digestive, nervous and immune. Manufactures across the globe are offering products made up of bioactive milk compounds, owing to its several functional properties. The bioactive milk compound market is an innovation-driven market, hence, the differentiating strategy which is being adopted by various companies is the development in technology for the production of bioactive milk compound and offering the bioactive milk compound at a very competitive pricing.

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Additionally, companies are also focus on launching products made with the fusion of various ingredients of bioactive milk compound. Bioactive milk compound is not only in demand from the food and beverage industry but also from the pharmaceutical industry, owing to its anti-diabetic, anti-inflammatory, anti-fungal, antimicrobial, anti-thrombotic, antioxidant and anti-viral properties.

Clinical nutrition segment comprises nutritional products prescribed for hospitalized patients or people suffering from serious or age-related ailments. Infant nutrition segment comprises products designed for consumption by children aged below 12 months. The primary aim in the case of such products is not based on added functional properties, but on meeting the necessary daily nutritional requirements.

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Chewing and swallowing any food is the major issue for children or aged or hospitalized individuals, and the viscous nature of bioactive milk compounds is helpful in this regard. Availability of bioactive milk compounds powders in several flavors is also an important factor increasing uptake of these bioactive milk compounds based food products. Apart from spending on child care centers, infant formula and food accounts for almost half the costs spent on raising a baby in the U.S., which is a major factor driving bioactive milk compounds market growth.