Athleisure refers to a fashion trend designed for athletic activities and workouts but can also be worn in workplace and as an everyday wear. Athleisure is a category of apparels designed to look athletic which may or may not have any technical function.
Athleisure includes apparels such as sneaker, joggers, leggings, hoodies, and many more. Many companies used high-end performance enhancing materials for their making while the many apparels are not defined in their athletic performance enhancing abilities. The athleisure market is on the rise due increasing involvement of developing nations into sports and fitness activities. Also, the increasing disposable income and active brand promotions has led to the popularity and increased market sales.
The materials going into making the athleisure wear are cotton, wool, bamboo, nylon, lycra, polyester, and many more. Increasing popularity of yoga globally along with enhancement of fashion trends. The demand for high-tech materials and unique stitching is expected to grow further in this industry in the coming years.
Top 10 Key Players:
- Under Armour, Inc. (US),
- Lululemon Athletica (Canada),
- Adidas AG (Germany),
- Nike, Inc. (US),
- H&M (Switzerland),
- Eysom (US), Outdoorvoices (US),
- Ten Thousand, Inc. (US),
- Isaora (US),
- Human Performance Engineering (UK)
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Athleisure Market Segments:
The global athleisure market has been segmented based on apparel type, end-use, distribution channel, and region.
By apparel type the market is segmented into sneakers, yoga pants, shorts, sports bras, leggings, tights & joggers, sports jackets, and others.
By end-use the market is segmented into men and women.
The global athleisure market has been classified on the basis of distribution channel into store-based and non-store-based
TABLE OF CONTENTS
1 Executive Summary
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Function
3.2 Secondary Research
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North America is expected to dominate due to higher product awareness and high demand of smart sports apparels and activewear in the region.
Europe also has a very high market potential with many millennials and baby boomers opting for trendy sportswear.
However, market for Asia-Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and increasing disposable income in the region are expected to fuel the market of athleisure during the forecast period. Other factors helping the market in the region includes growing awareness related to smart fabrics and increasing participation into sports and gym activities.
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