The global on-the-go breakfast packaging market is characterized by a high degree of fragmentation with a large number of small and medium-sized companies, which renders an intense competitive scenario. In order to survive the cut-throat competition, savvy players are engaged in broadening their product portfolio range for a single product to cater to the different requirements of consumers.
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The global on-the-go breakfast packaging market has been segmented into rigid packaging and flexible packaging based on packaging type. Flexible packaging is the dominating segment due to the convenience associated with light weight packaging. It is expected to remain in the lead in the foreseeable future too.
By material type, plastic dominates the on-the-go breakfast packaging market with the segment expected to account for 56.1% of the market by the end of 2017. From a geographical standpoint,
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Europe stands as the leading regional market for on-the-go breakfast packaging, however, Asia Pacific is expected to display the leading CAGR of 5.3% between 2017 and 2025.
The global on-the-go breakfast packaging market has been witnessing robust growth on account of several factors, which includes changing lifestyle of people, with more consumers preferring on-the-go food. Growing number of nuclear family set-ups in urban areas with both the partners working does not leave adequate time for home cooking on a regular basis. This is fuelling the demand for packaging for on-the-go foods.