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Baby Wipes Market Segmentation:

The global baby wipes market has been segmented based on material, type, distribution channel, and region.

By material the market is segmented into natural, synthetic, and blended.

By type the market is segmented into dry and wet.

The global baby wipes market has been classified on the basis of distribution channel into store-based and non-store-based

Market Overview:

Baby wipes are moist or dry cotton tissue or pads used for wiping sensitive skin of the infants. They are either bulked or individually wrapped in an airtight pouch or a dispensable box. These wipes are made with either synthetic cloth or natural material such as cotton. The baby wipes are either dipped and dried in a cleansing solution or packed with it along with natural or synthetic stabilizers.

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Top Manufacturers:

  • P&G (US)
  • Kimberly-Clark Corporation (US)
  • Bodywise Limited (UK)
  • The Aldo Group Inc. (US)
  • S. C. Johnson & Son (US)
  • D&G Laboratories Inc. (Canada)
  • Irish Breeze UC (Ireland)
  • Unicharm Corporation (Japan)
  • Svenska Cellulosa Aktiebolaget SCA (publ)
  • The Honest Company, Inc. (US)
  • Seventh Generation, Inc. (US)

Key Trends:

The trend of baby wipes that are made from natural raw materials which includes cotton, pulp, polylactic acid (PLA) and are also biodegradable and renewable is on the rise globally. The demand of such bio-fibers is expected to increase with the increasing trend of overall organic and natural raw material use in the industry.

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Geographical Analysis:

The global baby wipes market in North America is expected to remain dominant throughout the forecast period. Presence of major market players and higher awareness of products and greater purchasing capacity in the region is expected to keep the market dominant during the forecast period. The North American market for baby wipes is expected to grow substantially during the assessment period as the demand for natural and organic baby wipes is increasing.

Asia Pacific is expected to grow at the fastest CAGR during the forecast period. Increasing internet penetration leading to higher awareness of products and increasing urban population are some of the reasons for the market growth. China is expected to dominate the Asia Pacific market due to large population size with medium to high disposable income. Asia Pacific is expected to be the fastest growing market for baby wipes due to growing disposable income and improving health standards in the region. Also, increasing scare of sepsis and skin allergies to infants is expected to propel the market with the highest growth rate.

Europe is expected to witness moderate growth in the global baby wipes market during the forecast period. Higher living standard, more emphasis on hygiene is expected to propel the market in the forecast period.

Rest of the World consist of regions namely, South America, Middle East, and Africa. The market of baby wipes is expected to grow at a considerable pace in the developing markets of Brazil, Argentina, UAE, Qatar, and South Africa mainly due to increasing disposable income and growing awareness of baby wipes products.

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