Growing consumption of bottled water rich in minerals such as potassium, sodium, and magnesium, is supporting the growth of sparkling water market. Moreover, efforts by manufacturers towards product innovation followed by product promotion is boosting the growth of the market. Attractive and convenient packaging of the product is also having a positive impact on the growth of the market. All these factors are projected to contribute to the growth of sparkling water market during the forecast period 2017-2023.
Based on category, the global sparkling water market has been segmented into plain and flavored. Among the both, plain sparkling water is projecting to dominate the market. However, flavored sparkling water is forecasted to be the fastest growing segment during the forecast period. The demand for flavored sparkling water is high in developing countries like China, India and Brazil.
The global sparkling water market has been segregated, by packaging type, into bottles, cans and others. In terms of packaging material, cans draw the most demand in the tonic water market. Ease of consumption and high durability is the major reason for the growth of this segment.
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The global market for sparkling water has also been classified, by distribution channel, as store-based and non-store based. The store-based distribution channel has been further divided into supermarkets & hypermarkets, convenience stores, and others. Among the both store-based distribution channel is witnessed to be dominating the market. Ease of product availability and consumer preference towards store-based channel is supporting the growth. However, non-store-based distribution channel is projected to expand at a higher pace over the forecast period.
Some of the key players in the global sparkling water market are The Coca-Cola Company (US), Cott Corporation (Canada), Nestle S.A. (Switzerland), Dr Pepper Snapple Group (US), PepsiCo, Inc. (US), Crystal Geyser Water Company (US), Reignwood Group (China), A.G. BARR p.l.c. (UK), Gerolsteiner Brunnen GmbH & Co. KG (Germany), Mountain Valley Spring Company, LLC (US), and Tempo Beverage Ltd (Israel).
The global sparkling water market has been segmented based on category, packaging type, distribution channel, and region.
By category, the global sparkling water market has been classified as plain and flavored.
Based on packaging type, the global sparkling water market has been divided into bottles, cans and others.
The global sparkling water market has also been segregated, on the basis of distribution channel, into store-based, non-store based. The store-based distribution channel has been further divided into supermarkets & hypermarkets, convenience stores, and others.
The global sparkling water market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American sparkling water market has further been segmented into the US, Canada, and Mexico. The European sparkling water market has been classified as the Germany, France, Italy, Spain, UK, and the rest of Europe. The sparkling water market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The sparkling water market in the rest of the world has been segmented into South America, the Middle East, and Africa.
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