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Global Oolong Tea market is projected to grow at a CAGR of 4.5%. Widespread applications of oolong tea due to its partially oxidized form and high nutrient content is found to drive its market on a global level. Also, increase in disposable income is found to have a positive influence on this market. Oolong Tea is also used for culinary purpose in various countries of Asia Pacific region to enhance the nutritional value of the food. This has a major impact in the increased sale of oolong tea in both food and beverages industries.

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Prominent Key Players

The key players profiled in the global oolong tea market are ESP Tea Emporium (U.S.), The Republic of Tea (U.S.), Harney & Sons (U.S.), Associated British Foods (U.K.), The Mighty Leaf Tea Company (U.S.), Tata Global Beverages Limited (India), Unilever (U.K.)

Market Segmentation:

The Global Oolong Tea Market is segmented based on form, type, formulation, application, and region. Based on the form, loose leaf is found to be dominant holding a major market share. Amongst the various applications, beverage-based application is calculated to hold a major share owning to high demand from tea beverage industries. Based on type of oolong tea, Fujian oolong tea dominates the market. Unflavored oolong tea is found to hold a dominant share in the oolong tea market.

Regional Analysis

The Global Oolong Tea Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific region has the major market share followed by North America. Based on increasing health concerns and mass consumers promoting functional tea, oolong tea has gained popularity in various regions. U.S., Australia, Canada, France and Saudi Arabia are considered the major importers of oolong tea.

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