Honey mainly consists of three main components which are glucose, fructose, and water. It contains the small percentage of other sugars which include sucrose and a few proteins, natural acids and minerals. While, buckwheat is one of the first crops cultivated in the United States. It is neither a wheat nor grass but is a fruit related to rhubarb. Organic buckwheat honey is dark color honey, pungent in flavor which contains malty tones, lingering aftertaste and molasses in its composition. Organic buckwheat honey is manufactured in North American region mainly in New York, Canada, Wisconsin, and Ohio. Its original color is purple but is often known as black honey because it looks black unless the light is shining through it. Consumers prefer raw buckwheat honey more which is unprocessed in nature. This may be due to various health benefits offered by it which includes preservation of necessary vitamins, enzymes, and antioxidants which are essential for human consumption. Organic buckwheat honey acts as a natural sweetener which reduces the need for other sweet additives.
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The darker honey such as organic buckwheat honey is richer in antioxidants and have more vitamins and minerals in comparison to lighter varieties. It is also a minor source of 18 amino acids. This can be one of the major factors driving the growth of organic buckwheat honey market. Another factor fueling the growth of organic buckwheat honey market is that it has the unique texture which makes it more effective as a cough suppressant. It contains gelatinous texture that helps to soothe a sore throat and quell coughing while the natural honey is sticky in nature. Moreover, organic buckwheat honey improves recovery after surgical procedures with high blood loss and also Improves health during pulmonary disease. In addition, organic buckwheat honey is also used for increasing hemoglobin content in our body and also to decreases fracture and wound healing time. These factors are driving the growth of organic buckwheat honey market. However, the high cost price of organic buckwheat honey is expected to witness as a major restraint in the growth of organic buckwheat market.
The organic buckwheat honey market can be segmented on the basis of product type, end use, and distribution channel. On the basis of product type, the organic buckwheat honey market is segmented into original and raw buckwheat honey. The raw buckwheat honey is not processed while the original buckwheat honey is processed. On the basis of end use, the organic buckwheat honey market can be segmented into household use and food service. On the basis of a distribution channel, the organic buckwheat honey market can be segmented into direct sales and indirect sales. The indirect sales market can be further sub-segmented into the hypermarket, supermarket, convenience stores, online retailers and others.
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On the basis of the regional outlook, organic buckwheat honey market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. The major factor driving the growth of buckwheat honey market in North America is the growing number of health conscious consumers across the region. In Asia Pacific, there is rapid growth in the demand for buckwheat honey owing to various nutritional and health benefits. Moreover, in European region organic buckwheat honey is very popular among the consumers as it is the world’s leading manufacturer of buckwheat grain especially in Russia. While, Latin America and Africa are expected to have relatively low growth in the forecast period.