According to TechSci Research report, “Global Lingerie Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2013 – 2024, global lingerie market is projected to surpass $ 125 billion by 2024, on the back of growing urbanization, rising working class population base and expanding sales channel. Moreover, aggressive marketing & promotional strategies, growing organized retail and e-commerce sector, and increasing manufacturers’ focus on innovative offerings are expected to positively influence the market during the forecast period. L Brands, Inc., Triumph International Spiesshofer & Braun KG Hanesbrands Inc., PVH Corp., Calzedonia Group, Jockey International, Inc., American Eagle Outfitters Inc., MAS Holdings, Wacoal Holdings Corp. and Wolf Lingerie S.A. are the leading market players.
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“Global Lingerie Market”
In terms of region, Asia-Pacific dominated the global lingerie market in 2017 and is expected to maintain its leading position in coming years as well, owing to large population base, rapid urbanization and rising disposable income in the region. Global lingerie market can be broadly categorized into bra, knickers & panties, loungewear, shapewear and others. The bra segment accounts for the largest demand share, globally. The organized retail sector is rapidly growing across the globe, which in turn is resulting in the increased availability of lingerie wear. Modern retail outlets offer a wide range of products under one roof. Growing organized retail sector coupled with increasing brand awareness is boosting the demand for different types of lingerie wear through e-retail channels, globally.
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“Technical advancements in lingerie manufacturing, with a number of manufacturers using luxurious, delicate fabrics and designs such as mesh and lace, is expected to drive global lingerie market. Additionally, several manufacturers are patenting innovative technologies and claiming benefits of their lingerie products such as cellulite reduction, weight loss, and improved muscle tone. These factors, in addition to rising demand for premium brands, increasing penetration in rural areas and aggressive marketing & promotional strategies, are expected to positively influence global lingerie market in coming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Lingerie Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2013 – 2024” has evaluated the future growth potential of global lingerie market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the global lingerie market.
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