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The global sales performance management (SPM) market is anticipated to grow at a decent pace in the upcoming years. The market is likely to develop because of the tools that have emerged as improved options for energy enterprise applications for example enterprise resource planning (ERP) and customer relationship management (CRM).

Several organizations are realizing the future scope of opportunities in the sales performance management sector, and owing to this, various new firms are setting their foot gradually in the market.

Rise in demand for organizations to have motivating incentive compensation management framework, rise in trend of bring-your-own-device (BYOD) in the companies, manifestation of channel effectiveness and process expertise, and rising demand to augment the value of company’s information are among the major factors driving the global sales performance management market.

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Along with that, rise in adoption of metric driven sales instruments, rise of innovations that combine business knowledge with cloud, and combining of integrated vendor offerings are anticipated to affect the global SPM market positively.