Milk is an important part of daily diet due to its high nutritional value and health benefits. The product types of milk include buttermilk, powder milk, flavored milk and liquid milk. Presently, growing health concerns, changing taste and preference for healthy food are some of the major factors driving the milk market in North America. In terms of competition among the milk processors, the market share of private label is steadily rising in Canada and Mexico due to low price and high quality milk. Moreover, consumers in North America prefer to buy private label brands milk to national brands due to their cost effectiveness. In the U.S. private label brands have witnessed substantial increase in their market share over the last few years. North America milk market is highly fragmented and competition among private labels and major national players would result in product innovation.The market is expected to grow at a single digit CAGR over the next six years.
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The milk market in North America is segmented on the basis of types of milk and countries. Concentrated or flavored milk is among the most popular milks in North America due to its availability in various flavors such as, chocolate, coffee, vanilla, butterscotch and others. In addition, sugar content in flavoured milk acts as a preservative and increases its shelf life.
The report also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the milk market. Porters provide framework to analyze level of competition within an industry and business strategy development. It helps to derive five forces that determine the competitive intensity and therefore attractiveness of a market. The study highlights current market trends and provides the forecast from 2013 to 2019.
By country the market has been segmented into the U.S., Canada and Mexico. The present market size and forecast till 2019 is covered in the report. The report also analyzes macro economic factors influencing and inhibiting the growth of milk market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The market size of liquid milk is expected to grow at a higher rate over the next years and it is the most attractive market. Concentrated milk is expected to emerge as the second most preferred milk after liquid milk, as its availability in different flavours attracts the consumers. The presence of substitutes for buttermilk such as drinking yogurt and flavoured milk among others is expected to reduce the attractiveness of the buttermilk in the forecast period. This report is for manufacturers, suppliers and distributors in this industry. The focus is to provide the present and future trends in this market and formulate their strategies accordingly.
North America soy and almond milk are the most considered dairy alternative beverages. The health benefits of these products include digestion, immunity and they have low fat content. Therefore, they are considered as efficient substitutes to milk. The U.S. is the major market for dairy alternative beverages, while in Canada and Mexico animal milk is preferred over plant milk. The market is categorized into the following segments: