E-commerce automotive aftermarket refers to an e-tailing platform where auto parts are sold to do-it-yourself customers and service professionals through the internet. The aftermarket covers all automotive spare parts, equipment, accessories and services related to automobiles that are procured after periodic vehicle use through E-commerce portals.
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Increasing ecommerce platforms and collaboration between E-commerce platform providers and brick and mortar stores is anticipated to drive the E-commerce automotive aftermarket market throughout the forecast period. According to the research report, the global e-commerce automotive aftermarket is expected to be worth US$137 bn by the end of 2025, surging at a phenomenal pace of 18.5% CAGR.
The e-commerce automotive aftermarket market is segmented by product type, channel, and geography. On the basis of product type, the e-commerce automotive aftermarket market has been segmented into braking, steering and suspension, hub assemblies, universal joints, gaskets, wipers, filters, lighting, and spark plugs. Under braking, the market is further segmented into brake pads, hydraulics and hardware, and rotor and drum.
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Steering and suspension segment covers ball joints, tie rods, sway bar links, bushings, bearings/seals, and coil springs. By channel, the e-commerce automotive aftermarket is classified into marketplace, 3rd party standalone e-tailer, and direct to customer. Hub assemblies, universal joints, and steering and suspension products are the most complex parts and has higher replacement cost as compared to other products.
The filters, brake pads, gaskets, wipers and lighting is anticipated to expand at a relatively faster growth rate than steering and suspension, hub assemblies, and spark plugs owing to ease of replacement and having lesser technicalities involved. Features such as personalized internet marketing and advertising, advanced e-cataloging, multiple payment options and reduced shipment times is anticipated to boost the global e-commerce automotive aftermarket.