Personal care packaging refers to packaging of a wide range of products such as shampoos, conditioners, cosmetics, soaps, shower gels, body lotions, body creams, oils and toiletries among others. These products can be packaged in a wide range of materials such as plastics, paper, metals and cloth among others in the shape of boxes, bottles, pumps, sprays and other enclosures.
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Growing demand for skin care and hair care products is anticipated to be one of the key factors driving the personal care packaging market during the forecast period owing to increasing awareness regarding healthy skin and hair among consumers. Consumption of skin and hair care products has increased on account of factors such as hectic lifestyle and pollution damage human health and skin. This in turn, has boosted the personal care packaging market.
Flexible packaging was the largest product segment present in personal care packaging in 2012. Flexible packaging denotes packaging containers that are made up of easily flexible or yielding materials, which readily alter shape when filled with goods. Rigid packaging was the second-largest product segment in the personal care packaging market in 2012.
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Demand for paper in personal care packaging is likely to grow exponentially in the next few years as more and more consumers are looking for environment friendly packaging solutions. Glass bottles are available in various shapes, sizes and colors for applications such as fragrances, nail polishes and facial products. Metal packaging is expected to exhibit the lowest growth of all packaging materials in the personal care packaging market owing to factors such as heavy weight, fluctuating costs and lower aesthetic value.