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The education sector tends to continuously evolve due to growing digitization in the industry and adoption of mobile devices among users. The volume, variety, and speed with which data is generated is rapidly increasing.

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This data can be easily harnessed and analyzed to provide powerful insights regarding user behavior, preferences, and future actions. Students using various education hubs such as digital platforms or university campuses for studying leave data footprints behind in the course of their study.

Major factors driving the education and learning analytics market include rise in the need for data-driven assessments in order to improve the quality of education and increase in the adoption of mobile-based learning.

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However, a lack of awareness about analytics solutions among end-users and demand for highly skilled professionals to manage and deploy analytics solutions are some of the major hindrances of the education and learning analytics market.

The global education and learning analytics market can be segmented based on component, analytics, end-use industry, and region. In terms of component, the education and learning analytics market can be classified into software and services.