27 February 2019: Cold Pressed Juice Market is anticipated to grow considerably in the forthcoming period owing to the growing prevalence of chronic diseases such as diabetes, increasing occurrence of obesity, and rising nutritional and health concerns among general population, particularly in the developed economies across the globe. Shifting trends towards the cold pressed juice for its good nutrition value instead of medications is considered as one of the key factors driving market growth over the forecast period. Other factors such as changing lifestyle, varying food patterns, rising health consciousness among young population are anticipated to drive the growth of cold pressed juice market in the upcoming years.
Globally, the market is predicted to grow at high CAGR over the forecast period, providing numerous opportunities for market players to invest in research and development of the cold pressed juice market. The market is broadly categorized into two major types such as raw juices and high-pressure processing (HPP) juices. The high pressure processing (HPP) is a technique that implements cold pasteurization through which a product that is recently sealed in its final package, are poured into a container, then subjected to a high level of isostatic pressure, transported by water.
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The cold pressed juices are safe to drink along with organic flavor and high content of nutrients. These factors are expected to fuel market demand for cold pressed juices during the forecast period. Common methodology used for the extraction of cold pressed juices involves adoption of a juicer consisting of a hydraulic press that squeezes juice from fruits. As soon as the juice is sealed in tight container, then it is positioned in a huge chamber, while applying a high level of pressure to neutralize pathogens in the contained juice. This allows the cold pressed juice to be flavorful and safe to drink with high nutritional content.
The cold pressed juice market is broadly divided based on type of raw materials, channel of distribution, and nature. Additionally, increasing penetration of various distribution channels such as grocery, retailers, hypermarkets, e-commerce retailers, and number of departmental stores in urban as well as rural areas across the globe are expected to drive market growth over the forecast period.
The cold pressed juice market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies in packaged food & beverages industry, changing lifestyle, and existence of well-established industrial infrastructure in the region.
Asia-Pacific region is predicted to hold major market share with massive growth in forecast period. Countries such as India, China and Japan are leading the Asia-Pacific market with varying food habits, increasing health consciousness, and significant investment by leading industry players considering potential growth opportunities in the region. The key players in the cold pressed juice market are Evergreen Juices Incorporations, Pressed Juicery Co., Suja Life, LLC, PepsiCo Incorporations, Liquiteria Inc., Evolution Fresh, Inc., Hain BluePrint LLC, JustPressed LLC, Juice Generation LLC, Organic Avenue LLC, and Organic Press Juices Dubai.
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