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Market Highlights:

Global tag management software market is expected to register a CAGR of 12.9% and reach a valuation of USD 1,279.4 Million By 2023. The report published by Market Research Future (MRFR), profiles the application of tag management such as campaign management, content management, and compliance management, among others in various regions. The report encompasses factors driving the market growth, segmental analysis, valuable insights, and competitive outlook.

Factors Driving the Market Growth

Demand for tag management software has increased owing to the growing need for unique solutions to encounter the challenges posed by web platforms. This tool assists the organization with streamlined deployments and gives a solid foundation by taking their digital marketing system to the next level. Tag management software targets the unique customer behavior and does a data analysis, which eventually helps the company in understanding customer preferences. In this way, the users can benefit from streamlined jobs which, in turn, will increase the job flow and efficiency of the entire operating system. At the same time, Internet of Things (IoT) boom is likely to open new avenues for tag management tools in the years to come.

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Major Key Competitors:

  • Google LLC (U.S.),
  • IBM Corporation (U.S.),
  • Adobe Systems Inc. (U.S.),
  • Tealium (U.S.),
  • Ensighten (U.S.),
  • Oracle Corporation (U.S.),
  • Adform (Denmark),
  • AT Internet (France),
  • Commanders Act (France),
  • Datalicious (Australia),
  • Matomo (U.S.),
  • Mezzobit (U.S.),
  • Qubit (U.K.),
  • Relay 42 (Netherlands),
  • Segment (U.S.),
  • Signal (U.S.),
  • Sizmek (U.S.),

Piwik Pro (U.S.), Innocraft (New Zealand), Yottaa (U.S.), Datalicious Pty Ltd (Australia), Hub’Scan (U.S.), and Rakuten Inc. (Japan).

The global Tag Management Software Market is expected to rise with an extraordinary 12.9% CAGR during the forecast period (2018-2023) and escalate to a valuation of USD 1,279.4 million by 2023, asserts Market Research Future (MRFR) in a detailed study.

Industry News

March 2018: Salesforce’s Aussie marketers roll out DMP to improve media efficiency. Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialing the acquired technology across its Australian operations.

November, 2017: Adobe launched Launch, its newest tag management platform. The new tag manager lets third-party tool makers integrate their own features into the open platform. This is a differentiator from most other tag management providers


The global tag management software market has been segmented by solution, application, deployment, organization size, and vertical.

By solution wise, the market has been segmented into data quality, data governance, customer analysis, web analysis, artificial intelligence, and others. Of these, the data governance segment accounts for the largest market share. Meanwhile, the web analytics segment is projected to exhibit a relatively higher CAGR.

By application-based analysis, the market has been segmented into campaign management, user experience management, content management, risk and compliance management, and other. Of these, the campaign management segment holds the maximum share of the market.

By deployment analysis, the tag management software market has been segmented into cloud and on-premise. The cloud segment currently commands the lion’s share of the market and is likely to retain its position over 2023.

By organization analysis, the tag management software market is segmented into small & medium enterprises (SMEs), and large enterprises. Of these, the large enterprise segment holds the pole position whereas the SMEs segment is project to capture a relatively higher CAGR during the forecast period.

By analysis of vertical, the market has been segmented into banking, financial services and insurance (BFSI), IT & telecommunication, retail, healthcare, manufacturing, media & entertainment, and other. Among these, the manufacturing segment is expected to remain highly lucrative and post a sound CAGR over the forecast period.

Regional Analysis:

Region-specific approach to analyze the tag management software market encapsulates North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America is dominating the global market by fetching a substantial market share each year. The regional infrastructure that backs the progress is top-notch. The region tends to incorporate innovative technologies rapidly so that it can win an edge over its peers which has also boosted the regional tag management software market considerably. The market is also rooting for the technology as it is cost-effective. Furthermore, a lot of big companies are operating from this region which is impacting the market in a positive way.

Europe is expected to be the fastest growing region during the forecast period. The region shares homogeneity with North America and benefits from such facilities. In particular, Western Europe is providing the necessary thrust.

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Table of Contents

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 List of Assumptions

2.4 Market Structure

3 Market Insights

4 Research Methodology


12 Company Profiles

12.1 Google LLC

12.1.1 Company Overview

12.1.2 Financial Overview

12.1.3 Product Offerings

12.1.4 Key Developments

12.1.5 SWOT Analysis

12.1.6 Key Strategy

12.2 IBM Corporation

12.2.1 Company Overview

12.2.2 Financial Overview

12.2.3 Product Offerings

12.2.4 Key Developments

12.2.5 SWOT Analysis

12.2.6 Key Strategy

12.3 Adobe Systems Inc.


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