Car fresheners in North America have become a staple in personal cars and commercial vehicles segments. These include paper car air fresheners, vent clips and sticks, gels/cans, aerosols, and novelty car air fresheners. Organic car air fresheners and innovative packaging and designs will boost sale of these products in North America over the next six years.
Increased spending on discretionary products due to economic recovery 2011 onwards supports the growth in this market over the forecast period. Furthermore, longer time spent in cars due to traffic snarls will drive the demand for organic/natural car fresheners in the U.S. and Canada during the forecast period. Car fresheners have become an important part of the car care industry in North America. Moreover, increasing number of car owners in Mexico will further escalate the consumption of car fresheners in the Mexican market.
Car air fresheners are sold through a variety of retail channels. Companies with strong distribution networks will dominate the North American car fresheners market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets, auto repair/ auto wash shops, and carwash stations and automotive shops are among the most preferred retail channels for the sale of car-freshener products.
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The car air fresheners market in North America is expected to experience significant shift from synthetic car air fresheners to organic car air fresheners during the forecast period.
According to product types, the North America car air fresheners market has been segmented into sprays/aerosols, gels and cans, papers, vents and clips, and others. During the forecast horizon, vents and clips segment is expected to display a rapid growth. The report studies the North America car air fresheners market across three key nations: Canada, Mexico, and the U.S.