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Market Highlights:

Smart Speakers is type of speakers which is equipped with advance communication technologies such as Bluetooth, Wi-Fi and NFC and can be operated from any smart device such as smartphone, laptop and tablets. These speakers are similar in nature with a traditional speaker but provide different benefits which traditional speakers are not able to provide

The key drivers contributing to the growth of the global smart speakers market are rise in number of smart homes, increasing wireless streaming of audio content, speakers run on batteries, high durability, hassle free maintenance and high preference for wireless technology. The restraining factors towards the growth of the market are range, power and compatibility. The increase in number of smart homes driving the global smart speakers market.

There are various features such as compatibility with number of services and platforms, peer-to-peer connection through mesh networking, intelligent personal assistants among others are giving positive contribution in the market growth.

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Major Key Players

  • Beats Electronics (U.S.),
  • Bose Corporation (U.S.),
  • Samsung Electronics Limited (Korea),
  • Harman (U.S.),
  • LG Electronics (South Korea),
  • Altec Lansing (U.S.),
  • Avnera Corporation (U.S.),
  • Panasonic (Japan) ,
  • D&M Holdings, Inc (Japan),
  • Sharp Corporation (Japan),
  • Sony Corporation (Japan),
  • Sennheiser electronic GmbH & Co. KG (Germany),
  • JBL Professional (U.S.),
  • Skullcandy Inc (U.S.),
  • Koninklijke Philips N.V.(Netherlands),
  • Onkyo Corporation (Japan)

and others are at the forefront of competition in the global smart speakers market.

According to Market Research Future Analysis, Smart Speakers Market has been valued at USD 9 billion by the end of forecast period with 36% of CAGR during forecast period 2016 to 2022.

Industry News

Amazon brings its Echo smart speakers and music unlimited service to 28 new countries. Amazon is mostly contributing to push its media services worldwide after it expands its Alexa smart speakers and its standalone music unlimited service to an additional 28 countries. The initial market for Echo included the U.S, the U.K, India and Japan. The music streaming service covers more than 40 million tracks and it is available independently of Amazon’s Prime package. Amazon has introduced the Echo smart speakers to countries like Belgium, Iceland, Bolivia, Latvia, Bulgaria, Liechtenstein, Chile, Lithuania, Colombia, Luxembourg, Costa Rica, Malta, Cyprus, Netherlands, Czech Republic, Panama, Ecuador, Peru, El Salvador, Poland, Estonia, Portugal, Finland, Slovakia, Greece, Sweden, Hungary and Uruguay. These countries mostly fall in Europe, making Europe the most preferred market for smart speakers.

Regional Analysis:

The geographical analysis of the smart speaker market includes the regions like North America, Europe, Asia pacific and rest of the world. As most of the smart speaker manufacturers are present in the U.S., the market for smart speakers is dominated by the North America. There are certain factors like increased usage of internet and with advanced smartphones. The country like U.S. and Canada are shifting to transform their homes into smart homes, providing the endless possibilities for the enterprises to capture the market. Digital assistants like Alexa and Google Assistant have already made their way to many of the homes in the North America.

Europe follows the North America in the race to adopt smart home concept and most of the countries have already begun to transform their infrastructure. Additionally, amazon has also expanded its market for Alexa in most of the countries of Europe, making it most mature market for smart speaker technology. However, with the presence of largest electronic manufacturing and consumer electronic industry, Asia Pacific is expected to grow at a fast pace during the period of forecast.


By product type, the market is segmented into single speakers, double speakers and multi speakers.

By connectivity, the market is segmented into Bluetooth, Wi-Fi, Near Field communication (NFC) among others.

By application, the market is segmented into, personal use and commercial use.

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Intended Audience:

  • Smart Speakers Manufacturers
  • Smart Speakers Distributors
  • Research/Consultancy firms
  • Vendors from various verticals such as Bose, Harman, Samsung among others
  • OEMs
  • Semiconductor Manufacturers
  • Stakeholders


Table 1 Global Smart Speakers Market, By Product Type

Table 2 Global Smart Speakers Market, By Application

Table 3 Global Smart Speakers Market, By Connectivity

Table 4 Global Smart Speakers Market, By Regions

Table 5 North America Smart Speakers Market, By Country



Figure 1 Research Type

Figure 2 Global Smart Speakers Market: By Product Type (%)

Figure 3 Global Smart Speakers Market: By Application (%)

Figure 4 Global Smart Speakers Market: By Connectivity (%)

Figure 5 Global Smart Speakers Market: By Region


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