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Market Overview:

With growing trend of on the go eating consumption of snacks is subsequently increased in recent times. Eating snacks make big impact on health as they make large portion of diet. Snacking on junk food is leading to various health issues such as obesity, heart diseases, diabetes and other chronic diseases. Due to growing heath concern related to snacking consumers are now more inclined toward healthy eating habits which is bringing surge in demand for healthy snacks. Moreover, manufacturers are introducing variety of healthy products such as roasted snacks, gluten free, sugar free, whole grain products to attract consumers. This will support market growth of healthy snack during the forecast period

The high inclination towards snacks among the youth population followed by increasing health awareness among them is driving the growth of healthy snacks market. Rising health issues among the population has inclined them towards healthy eating which is bringing surge in the demand for healthy snacks. Also, variety in the product range in terms of taste, flavors, and shapes is attracting the consumers towards its consumption. Moreover, the manufacturers are also focusing on bringing innovative product range of healthy snacking to be competitive in the market. This will uplift the growth of healthy snacks market in the coming years.

Intake of snacks has increased in recent times, mainly in developed countries and the trend continues to shift in developing countries too. Snacks are consumed everywhere from theater, to workplace, to car by the snack lovers. This will have a wide impact on the consumption of healthy snacking. Also, consumers are likely to shift towards healthy ingredients in snack products owing to aided health support associated with the consumption.  

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Latest Industry Updates:

Oct-2017 L T Foods launched its premium rice based snacks brand Kari Kari in India. This product launch will attract huge consumers looking forward for healthy snacks.

Oct 2017 Danone India Pvt. launched its new product portfolio of nutrition and dairy products meant for the healthy snacks market in India. The new product protinex byte which is a protein multigrain biscuit meant for office-going consumers looking for a healthy snacks on the go.

Mar 2017 Bare Snacks, launched its innovative new snacks line, bare Chia Coconut Bites, which would be available in three crave-ably crunchy flavors including Chia + Vanilla, Chia + Pineapple and Chia + Flax. Growing consumer demand for healthy snacks has pushed the company to come with innovative and healthier products.

Competitive Analysis:

The key players involved in this market are highly focused into new product launches. Manufacturers are coming up with new product lines in snacks emphasizing on healthy snacking. For increasing their product range in healthy snacking, manufacturers are also undergoing strategic mergers and acquisitions. Moreover, through these strategic expansions, they are aiming at increasing their geographical presence in the market. Also, there is continuous investment in R&D to launch new range of healthy snacks in the market.

The key players profiled in the Healthy Snacks Market are Medifast, Inc. (U.S.), General Mills Inc. (U.S.), Dole Food Company, Inc(U.S.), Sun-Maid (U.S.), Bel Brands USA, Mondelez International, Inc.(U.S.), No Limit, LLC (U.S.), L T Foods (India), Danone (France), among many others.

Market Segments:

The Global Healthy Snacks Market has been divided into product type, claim, packaging material, distribution channel and region.

On The Basis Of Product Type: Sweet Snacks, Savory Snacks, and Others

On The Basis Of Claim: gluten-free, low-fat, sugar-free, and others

On The Basis Of Packaging material: paper, plastic, and others

On The Basis Of Distribution Channel: Store Based and Non Store Based  

 On The Basis Of Region: North America, Europe, Asia Pacific and ROW.

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