A gourmand fragrance is a mixture of scented essential oils or aroma compounds, sprays, and solvents. Gourmand fragrances tend to smell edible, usually featuring notes such as honey, chocolate, candy, vanilla, caramel, almonds and so on. These top and middle notes may be combined with non-edible base notes like musk or patchouli.
The global gourmand fragrance industry sets well ahead of the broad beauty market, providing steady positive growth and a firm ascendant trajectory. Outdoing the baseline beauty and personal care industry, a feat accomplished by both color cosmetics and fragrances, gourmand fragrances experienced a revitalization in mature markets in the face of a fresh customer, while simultaneously gaining new vendors in continually advancing evolving nations. Gourmand fragrances are also called foodie fragrances, and can be both feminine and masculine. Usually, they are warm and most wearable in the colder seasons. The gourmand fragrance market is becoming more consolidated over a period of time as large companies are acquiring smaller and niche brands.
Urbanization is Driving the Global Gourmand Fragrances Market
Gourmand fragrances are genuinely tempting and appealing, equipped with enticing essential oils and aromatic compounds. The applications of gourmand fragrances for those having a sweet tooth prompts a nirvana-like state in the consumers. Driven by continually-rising customer demand for air travel, travel retail has appeared as a reliable distribution channel for luxurious fragrances like gourmand fragrances in the past few years. The gourmand fragrance trend has gradually increased in popularity since 1992. In 1992, Thierry Mugler’s company MUGLER launched its first gourmand fragrance “Angel”; it was credited as the first modern Gourmand scent. “Angel” along with its companion scent Alien accounted for $280 Mn in annual sales which set the tone of the gourmand fragrance market. Furthermore, advancing technology is empowering the customization of fragrances, diverging custom blending from a luxury to a mainstream service. Going forward, the market is expected to see continuing sales growth in smaller fragrance products.
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Global Gourmand Fragrance: Market Segmentation
On the basis of Application, the global gourmand fragrance market has been segmented as –
Personal Care Fragrance
Home Care Fragrance
Pet and Animal Care Fragrance
On the basis of Nature, the global gourmand fragrance market has been segmented as –
On the basis of Region, the global gourmand fragrance market has been segmented as –
Asia Pacific Excluding Japan
On the basis of Source, the global gourmand fragrance market has been segmented as –
Others (Caramel, Milk, and Candy)
Global Gourmand Fragrance Market: Key Players
Some of the key players operating in the global gourmand fragrance market are INITIO Parfums Prives Perfumes and Colognes, Yves Saint Laurent Beauté, Dior, Lancome, MUGLER, Guerlain, CARNER BARCELONA S.L., Serge Lutens, Tom Ford, Xerjoff Lira, Acqua di Parma, Viktor&Rolf, Maison Francis Kurkdjian, Maison Margiela, Lolita Lempicka, KILIAN, Elie Saab, Kat Von D, Commodity, Prada, Marc Jacobs among others.
The global gourmand fragrance market has evolved on the framework of new products inventions, launching new products, the emergence of the small-scale players in the market creating a fuss about the benefits of gourmand fragrances through advertising activities and programs are some of the significant drivers reinforcing the growth of the gourmand fragrance market.
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In 2016, the online sales of Fragrances in U.K observed a raise of 20%. Total sales recorded in 2016 was £162 million, according to the NPD Group. Amazon is one of the internet giants, a growing seller of fragrances, including cosmetics. Also, in 2016, Prada, a key player in the gourmand fragrance market extended their extended the Prada Candy perfume range with new Prada Candy Sugar Pop eau de toilette Candy Kiss had musk as its hero ingredient. The packaging box featured a kiss motif inspired by the iconic Prada lip print. Owing to this product launch the company strengthened their grip in the gourmand fragrance market.
Opportunities for Market Participants in the Gourmand Fragrance market
The divergence of volume and value growth of the gourmand fragrance market grew robust over the past few years. Thanks to the redefined niche genre of the market, which saw gourmand fragrances positioned as a piece of investment, cosseting a “less is more” outlook. Many luxury brands are expanding into fragrances as an entry point for consumers. Regionally, consumers of Western Europe as united represent the most valuable gourmand fragrance unit. In individual market terms, the United States trailed by Brazil claimed the accolade of largest fragrance nations. Furthermore, a significant trend recognized in the market is the influence exerted by millennials. Millennials are heavy fragrance customers in many markets. Because of this, brands are trying to win them over by launching new products very often. Tapping into their communication and consumer experience codes. Furthermore, Fragrances are usually more reasonable than luxury goods such as bags or shoes, allowing the vendors to draw into the middle- and lower-income consumer segments, which is assisting the growth of the gourmand fragrance market.