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The TechSci Research’s report offers majority of the latest and newest industry data that covers the overall market situation along with future prospects for Global Consumer Trends & Preferences Market around the globe. The research study includes significant data and also forecasts of the global market which makes the research report a helpful resource for marketing people, analysts, industry executives, consultants, sales and product managers, and other people who are in need of major industry data in a ready-to-access format along with clear presentation of graphs and tables.

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Global Consumer Trends & Preferences market is projected to grow at a robust CAGR during 2019-2023. The major factors propelling the growth of the market are changing consumers lifestyle, increasing disposable income across the globe, growing trend for online shopping, growing FMCG sector and growing technological advancement. Online marketing players a very important role in the latest trend & preferences market across the globe since online shopping continues to gain grip among consumers, over 80% have now purchased apparel, shoes, or consumer electronics online at least once. Based on type, the market has been segmented into FMCG, Retail and Consumer Durables. In 2017, the retail market has led the overall market. In 2017, the APAC region has the largest market share of over around 30% of the market owing to region’s large consumer population, high demand for good quality products and positive government policies.

North America was the second largest region accounting for over 25% of the market followed by Europe & CIS. Furthermore, Consumers, globally are progressively looking for flexibility in their lifestyles, are prepared to take risks, adopting clean-living, advance lifestyle, advance technological products and increasing spending power are all the factors that are visible in the consumer trends & preferences survey.

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 Table of Content:

  1. Product Overview
  2. Research Methodology
  3. Executive Summary
  4. Brand Equity

4.1.  Brand Recall & Awareness (Optional)

4.2.  Product Recall & Awareness

4.3.  Factors Influencing Purchase Decisions

4.4.  Brand Usage (Loyal/New Users/Occasional Purchase/One-time Purchase)

4.5.  Brand Imagery

4.6.  Brand Satisfaction

  1. GlobalConsumer Trends & Preferences Overview
  2. Global Consumer Trends & Preferences Outlook

6.1.  Demographic Representation

6.1.1.     By Gender

6.1.2.     By Socio-Economic (country) Classification

6.1.3.     By Ethnicity

6.1.4.     By Geography

6.1.5.     By Age

6.1.6.     By Media Consumption

6.2.  Consumer Share & Forecast

6.2.1.     By Disposable Income Analysis

6.2.2.     By Average Spends         On Category         On Product

6.3.  Product Pricing Analysis

6.4.  Purchase Intention


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