Tressmart launched the DAFNI Allure cordless hair straightening brush in India in association with Jean-Claude Biguine Salon & Spa, Marine Drive, Mumbai in the presence of Sharon Rabi, Founder and CEO, DAFNI. DAFNI is an Israel-based company and has established itself in the Indian market with the innovation they have brought which shows with its latest product lineup.

Present at the launch event, Sargam Dhawan, Director, Tressmart Marketing Pvt Ltd. said, “When I was first introduced to the DAFNI Allure Cordless Hair Straightening Brush, I believed that it’ll do really well in the Indian market as it is a cordless hair straightening brush which is one of its kind. With a compact structure and lightweight, it is perfect for those who are always on the go!”

The DAFNI Allure uses Curved Core Technology™, a concave design with the 3D styling surface that provides extensive reach to the roots for even more targeted styling. Ergonomically designed, the lightweight DAFNI Allure fits comfortably in the palm of the hand. The ALLURE has a fast USB charger and gets charged in less than 2 hours. It has 80% surface area of the DAFNI GO and weighs under 80 grams and heats in less than 90 seconds.

Sharon Rabi, Founder, DAFNI said, “DAFNI Allure is synonymous with the new Indian woman, she is savvy, she challenges conventions and she is free. It is an exciting time to be a woman, speaking up, getting out, and using our nature to create a kinder world. DAFNI’s mission is to be there for every woman anytime and now with DAFNI Allure we can provide timeless hair glamour and confidence through the power of a great hair day without the need to stay extra 30 minutes by the socket.”

The DAFNI Allure is the ultimate retail offering for clients who want to look beautiful any time at any place. This brush is perfect for women who want to look perfect all day long. The unique holographic colour of the DAFNI Allure is sure to catch the clients’ eye and would want to make you keep the brush in your handbag wherever you go. The brush can also make up as a luxurious special gift. DAFNI was developed by Electrical Engineering and Physics expert, Sharon Rabi, who has since been recognized as one of the world’s leading inventors having been listed as a Forbes 30 Under 30 Entrepreneur.

All the DAFNI brushes are available on

Range: Rs. 10,750 – Rs. 15,999
Call for order @9873238163