The Business Research Company’s global market research services market analysis covers the year-on-year growth of the global market research services market historic and forecast growth. It also includes chapters on the market research services market trends, geographical analysis, and competitive landscape.
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The global market research services market is forecast to grow at a CAGR (compound annual growth rate) of around 4.2% to 2020.
Market Research Services Market Segmentation
According to TBRC’s global market research services market research, the market is split by segments into marketing research and public opinion polling, Architectural, Engineering Consultants and Other Related Services, Management Consulting Services, Advertising, Public Relations and Related Services, and Environmental Consulting Services.
Marketing Research and Public Opinion Polling companies engage in gathering, recording, tabulating, and presenting marketing and public opinion data. Marketing research companies aids businesses in planning and executing marketing strategies to increase market share and revenues. This market includes companies that provide services such as broadcast media rating services, marketing analysis services, marketing research services, opinion research services, political opinion polling services, public opinion polling services, public opinion research services and statistical sampling services.
Architectural, Engineering Consultants and Other Related Services was the largest segment in the design, research, and promotional and consulting services market with a 40% share of the global market.
Management Consulting Services was the second largest segment with 23% of the market.
Advertising, Public Relations and Related Services was the third largest segment with 17% of the market.
Environmental Consulting Services was the smallest segment with 1% of the market.
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The global market research services market report covers the following regions under the geographical analysis section: Asia Pacific, Western Europe, North America, Middle East, Africa, South America, and Eastern Europe. Major countries under each of these regions are also covered under the country analysis chapters.
The global market research services market’s segment shares in each geographic region are mentioned in the report, along with the historic and forecast growth rates for each segment presented visually with supporting reasons to justify the growth rates.
The top companies included in the report are Nielsen Holdings plc, WPP PLC, Ipsos SA, GfK GROUP, and Westat, Inc.
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