~The biggest listener connect campaign, seeking inputs on the content and choices of the people of Maharashtra~
New Delhi, 14th December 2018: MY FM Maharashtra having 10 stations is the largest network of Real Maharashtra. MY FM had launched 2 years back, with a 1st of its kind campaign, becoming the only radio station to do a massive listener connect campaign seeking audience “Marzi” inputs on the kind of FM station they wanted, with this MY FM became the 1st FM station truly made by the people of these cities.
Maharashtra is changing fast and is at the cusp of drastic growth, the choices and preferences of people are changing fast. MY FM being a truly customer centric brand has again launched the “Marzi” campaign seeking inputs from the people of these cities from Radio. The campaign will reach out to people in the following cities Aurangabad, Nashik, Jalgaon, Solapur, Ahmednagar, Sangli, Nanded, Dhule and Akola.
Commenting on the campaign, Rahul Namjoshi, Business Head, MY FM, said “When we launched, we had committed to our listeners with a promise that radio in Maharashtra will be as per the “Marzi” of people in Maharashtra. Continuing on with the promise, we want to once again take another step in identifying the needs and the expectations from radio and keep up with the promise and the tradition. Maharashtra is our largest network and a key focus for us, basis the inputs from the connect campaign we will further align our content to give a truly world class Marathi Radio”
The 360 campaign will reach out the people through Radio, Print, Digital, Mobile marketing. People can share their preferences by filling up the survey on the microsite or drop in duly filled survey form printed in Divya Marathi at MY FM offices across various markets.
About My FM
A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of ‘Jiyo Dil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes