Over-the-top services are basically a potential substitute for traditional methods of telecommunications. It is a term used for delivery of content over the internet, without having to subscribe to cable or dish TV. Over-the-top (OTT) services includes voice telephony, SMS, television etc. Over-the-top Content Market is an upcoming trend which is immensely growing.
The global over the top (OTT) content market is expected to grow at approx. USD 87 Billion by 2023, at 14% of CAGR between 2017 and 2023.
Content personalization is the biggest driving factor for Over-The-Top Content Market. It has a data driven approach for creation of content. Personalized content proves to be much more effective than the impersonalized content. It is prepared keeping in mind the intended audience. Due to this, the time spent searching is actually reduced and is utilized in doing what is required. Other driving factors would be technology, payments and partnerships.
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Major Key Players:
• Apple, Inc. (U.S.)
• Facebook (U.S.)
• Google, Inc. (U.S.)
• Netflix, Inc. (U.S.)
• Tencent Holdings Limited (China)
• ActiveVideo Networks, Inc. (U.S.)
• Brightcove Inc. (Boston,USA)
• Hulu LLC. (Santa Monica)
• Microsoft Corporation (U.S.)
• Nimbuzz (Netherlands)
• Limelight Networks, Inc. (India)
• Roku, Inc. (USA)
Market Research Analysis:
Regional analysis for over-the-top content market is studied in different geographic regions as America, Europe, Asia-Pacific and Rest of World. It has been observed that North America region would account for large share in over-the-top content market. The high value share of North America can be attributed to the number of content providers in that region and also the high speed internet connectivity which allows high penetration of smartphones. In addition to this, over-the-top (OTT) content providers offer a high degree of service in terms of quality and capacity which is driving the growth of the market. The users are eventually turning towards availing services offered by these OTT content providers which is positively impacting the growth of OTT market.
The study reveals that Asia-Pacific region is expected to have a significant growth in over-the-top content market by the forecast period.
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The Over-the-top content market has been segmented on the basis of content type, deployment type, device/platform type and regional. The content type market segmentation comprises of images and texts, VoIP, Music streaming and videos, the last one being the most popular among the OTT content market.
• Technology investors
• Startup companies
• Consumer wearable manufacturers
• Research/Consultancy firms
• Private Equity groups
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The regional analysis of over-the-top content market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America would dominate the over-the-top content market owing to factors such as high speed connectivity and presence of well-established content providers in that region.
Asia Pacific over-the-top content market is expected to show a positive growth over the forecast period owing to factors such as rise in OTT content providers.
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