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Programmatic Advertising

 

In this report, studies the present scenario (with the base year being 2017) and the growth prospects of global Programmatic Advertising market for 2018-2023.

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Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

Programmatic advertising is growing rapidly and will continue to grow during the forecast period. Due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
Over the next five years, projects that Programmatic Advertising will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Advertising market by product type, application, key companies and key regions.

To calculate the market size, considers value generated from the sales of the following segments:

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Segmentation by product type:

  • Desktop Banners
  • Desktop Videos
  • Mobile Videos

Segmentation by application:

  • Education
  • Travel
  • Finance
  • Retail
  • Media and Entertainment

We can also provide the customized separate regional or country-level reports, for the following regions:

  • Americas,United States,Canada,Mexico,Brazil,APAC,China,Japan,Korea,Southeast Asia,India,Australia,Europe,Germany,France,UK,Italy,Russia,Spain,Middle East & Africa,Egypt,South Africa,Israel,Turkey,GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market.

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The key players covered in this report:

  • Rubicon Project
  • Adroll
  • Adobe Marketing Cloud
  • DoubleClick
  • Choozle
  • AdReady
  • DataXu
  • Centro
  • PulsePoint
  • Outbrain

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

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Research objectives

  • To study and analyze the global Programmatic Advertising market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
  • To understand the structure of Programmatic Advertising market by identifying its various subsegments.
  • Focuses on the key global Programmatic Advertising players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
  • To analyze the Programmatic Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.
  • To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
  • To project the size of Programmatic Advertising submarkets, with respect to key regions (along with their respective key countries).
  • To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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